Etiqa is owned by Maybank Ageas Holdings Berhad, a joint venture company that combines local market knowledge with international insurance expertise. The company is 69% owned by Maybank, the fourth largest banking group in Southeast Asia with more than 22 million customers worldwide in 20 countries; and 31% by Ageas, an international insurance group with 33 million customers across 16 countries and a heritage that spans over 180 years. As a licensed life and general insurance company registered in the Republic of Singapore and regulated by the Monetary Authority of Singapore (MAS), we are governed by the Insurance Act.
Etiqa has been protecting Singaporeans since 1961 with a range of general insurance solutions that constantly evolve to meet their ever-changing needs. As the appointed insurer for the Housing Development Board (HDB) Fire Insurance Scheme in Singapore, we have been protecting more than 300,000 homes since 2009.
In 2014, Etiqa added a comprehensive suite of life insurance solutions, including protection, savings and retirement solutions to our portfolio to better serve our growing customer base and the needs of the modern day consumer. We are rated “A-” by Fitch in 2017 for our financial strength and stable outlook.
Our relentless dedication to being a digital and innovative insurer has resulted in new solutions, such as pioneering EASY save series of savings plans online and direct to customers, and the delivery of a customer-centric experience, such as offering real-time flight delay claims for travel insurance, and usage-based car insurance.
ABOUT TIQ BY ETIQA INSURANCE
- Tiq is the digital channel of Etiqa Insurance Singapore, an award-winning local insurer, which uses smart technologies to make insurance easy to buy, fast to claim.
- Putting the power in the hands of millennial consumers, Tiq by Etiqa Insurance focuses on empowering millennials to transform their financial confidence through small steps.
- Notable accolades from the past years include, “New Insurance Product of the Year – Singapore” by Insurance Asia Awards 2021, “Financial Services Award” by SBR International Business Awards 2021, and “Millennial Insurance Initiative of the Year – Singapore” by Insurance Asia Awards 2020.
- Tiq by Etiqa Insurance has introduced innovative digital-first products to cater to the changing personal finance needs of millennials such as Tiq Invest (a digital ILP with lower management fees), and Gigantiq (an all-in-one savings plan).
ABOUT THIS ROLE
- You will support the team in coming up community activities, influencer engagement, and content ideation to achieve the goals of our community projects.
- The successful candidate will report to Brand Activation Manager.
- You will take ownership of collaborating with the Content Marketing and Growth Marketing team on the ideation, planning and communication of these initiatives as well as the tracking and measurement.
- This is a full-time internship with minimum duration of 3 months/part-time internship with a minimum duration of 6 months.
WHAT YOU’LL DO
Content Marketing
- Support with development of content strategy, coordinate and execute content and communications plans targeted at increasing engagement of our communities and customers
- Responsible for planning, writing, editing and posting of blog content and email marketing assets, focused on copywriting and user flows
- Coordinate with Growth Managers and project leads to support marketing, social media (Instagram, Facebook, etc) and community campaigns
- Social Media
- Conceptualize, execute and track the performance of our social media engagement/community initiatives to increase followers and community members, and improve engagement rates and brand affinity
- Monitor social media platforms for trending news, ideas and feedback, new interest groups
- Coordinate with social media influencers and manage deliverables and timelines
- Community
- Coordinate with brands, social media influencers, and community members on community initiatives and programs, manage deliverables and timelines
- Plan and execute customer and user interviews to derive user insights and develop actionable recommendations to improve community experience
- Support with administering reward programs for community to drive loyalty and stickiness to our community platforms
WHAT WE ARE LOOKING FOR
- Strong communication ability both verbal and written are required for this role
- Open-minded with ability to clearly brainstorm, communicate problems and discuss solutions
- Intuitive and able to empathize with customers, influencers to find solutions for problems
- Able to think creatively and ideate on innovative solutions
- Ability to manage several projects concurrently.
- Experience with photography and image/video editing software apps for social media, and experience in content creation is a plus.
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