Y Suites by Wee Hur Hospitality – Business Analyst and Market Research Intern

This role is a dynamic and exciting role where you can get maximum exposure and the exciting opportunity of learning how to perform real market research, business analysis and start a new business unit! You will perform in depth and extensive market research on several competitors in the target industry, both online and offline. You will get a good understanding of the landscape via web research, and supplement that further through mystery shopping to the competitors business.

You will then work closely with the founder to build a science-based, structured business plans revolving around target market sizing, financial projections, go-to market, strategy, USP positioning, team set-up, competitors and customer research, marketing plan, as well as product research. Once we have established the right go-to-market strategy and plan, you will work with the founder on executing the business plan. We may host focus-group discussions with prospective users to identify our ideal customer profile, understand their pain/needs, and structure our marketing plan around this.

You will co-create strategic plans with the founder on how to focus and prioritize initial stage efforts, how to segment your target audience, how to differentiate your product, how to develop your pricing strategy, how to develop a scalable and replicable operating system, how to achieve market and sales reach with optimised spends, and how to build brand awareness.

Scope

Conduct due diligence and market research to understand competitors and customers

Conduct mystery shopping to get a deeper feel of each competitors and their people/products

Study all their website to gain a broad landscape of key players

Craft a formal business plan highlighting target market sizing, financial projections, competitors and customer research, marketing plan, as well as product research

Perform research and excel modelling to understand addressable market size and perform financial projections on P and L

Co-develop strategy with the founder and implement strategy on the ground and iterate based on feedback

Building a new business line from idea to product-market fit through customer interviews, competitor research, market research

Reach out to customers on as many channels as possible to build brand awareness as well as get feedback on existing needs that are not being met.

Organising focus groups and webinars to further engage students and end customers on their pain points and showcase our proxy product to get further alignment on market fit

Prepare and submit applications for grant, government support, boot camps, accelerators, and associations memberships, and perform research and due diligence on support, network communities/events, grants and other enabler-programs for start-ups

Assist in any other ad-hoc administrative and research tasks required

Assist in the website setup, trademark registration, ACRA setup, liaison with accounting/corp sec, accounting software and processes, payroll and recruitment processes, and website domain

Liaise with external designer on brand design and create a company starter deck for investors, customers, partners


Part time interns are welcome.