Market Research Study Proposal:
Understanding the Cultivation Practices of Grapes, Spinach & broccoli. Pain Points of Value Chain and Possible Solutions with the Help of digital technologies (Machine Learning, Computer Vision, and AI.)
Introduction:
The grape industry in South Europe is facing various challenges related to climate change, competition, regulations, labor shortages, and environmental concerns. Digital technologies have the potential to address these challenges and help stakeholders across the grape value chain to optimize their practices, reduce costs, and improve sustainability.
Spinach and broccoli are two important vegetables that are widely grown and consumed in Australia. The vegetable industry in Australia is facing various challenges related to climate change, water availability, pests, and labor shortages. Digital technologies have the potential to address these challenges and help stakeholders across the vegetable value chain to optimize their practices, reduce costs, and improve sustainability.
However, there is a need for a comprehensive market research study to understand the current cultivation practices of grapes, spinach and broccoli, pain points of the value chain, and potential solutions with the help of these technologies.
Objectives:
The main objectives of this market research study are:
- To understand the current cultivation practices of grapes in South Europe and of spinach and broccoli in Australia.
- To identify the pain points of the value chain, including growers, wineries, and other businesses involved in the industry.
- To explore the current practices of yield estimation and the accuracy.
- to understand the current usage of digital technologies and their impact.
- To find the pain points where these technologies can add most values.
Methodology:
This market research study will use a combination of qualitative and quantitative research methods, including surveys, interviews, and data analysis.
Expected Outcomes:
A detailed report along with presentation is expected meeting objectives of the study.
Related Job Searches:
- Company:
Polybee Pte Ltd - Designation:
Market Research Associate - Profession:
Others / General Work - Industry:
Agriculture - Location:
Bukit Merah