At Maersk we value the diversity of our talent and will always strive to recruit the best person for the job – we value diversity in all its forms, including but not limited to: gender, age, nationality, race, sexual orientation, disability or religious beliefs. We are proud of our diversity and see it as a genuine source of strength for building high performing teams.
Maersk is looking for a Marketing Executive to join our dynamic Regional Marketing team in Singapore. This position provides a great opportunity to inform & steer our business through effective collaboration with cross-functional teams. The Marketing Executive will be the ambassador and guardian of Maersk’s brand positioning in the Region, drive growth with target customers through deep understanding of needs and competitive landscape.
In this role we offer:
Knowledge beyond borders: Trainee will be offered an exciting global career opportunity at the forefront of world trade. Working with professionals in a global team culture with future growth opportunities in an industry that has a significant impact on the world economy. As part of his/her job, trainee will be building relationships with colleagues across the globe and gain valuable insights on the global operations of the Group.
On-the-job learning: we believe in an environment that focuses on individual talent, skills and interests. The role would offer trainee responsibilities and process ownership right from the beginning as the Group promotes a steep learning curve across different functions, practices and domains.
Trainee will thrive in an environment with many different stakeholders and will build trusted relationships across organizational layers and functions. In addition, he/she will further enhance their understanding of the logistics market and develop in-depth knowledge of marketing.
Job Responsibilities
• Be accountable for ongoing marketing efforts with industry verticals. Along with sales and product teams, work to achieve growth objectives with key customers through effective campaign and communications.
• Develop a profound understanding of customer motivations, needs and behaviors within selected verticals. Translate these insights into actionable strategic marketing opportunities to improve as well as create new and relevant channels.
• Select right activation channels based on customer buying journey. Craft persuasive and strategic messaging based on customer needs and right value proposition to increase profitability, growth and customer satisfaction.
• Successfully use digital tools i.e. Salesforce Marketing Cloud CRM system, LinkedIn Navigator to reach customers and deliver campaigns at relevant moments in the customer journey – including effective content and account-based marketing (ABM).
• Close collaboration with stakeholders to drive growth in selected customer segments. Inform & steer business through deep understanding of customer needs.
• Establish clear campaign objectives and targets, track and analyse performance, driving continuous optimization of campaigns.
• Work in close cooperation with sales and product teams to prepare growth plans based on market analysis for greater impact in Asia Pacific regional markets.
• Organize and attend seminars, trade shows, industry exhibitions and other events promoting organization and products.
• Plans, schedules and executes marketing activities, i.e. seminars, promotions, advertising campaigns.
Technical Skills and Competencies:
• Basic knowledge of marketing, building effective B2B campaigns, including PPC, social, events, content marketing.
• Excellent communication and analytical skills.
• Tech and data savvy: knowledge of automation tools and digital channels.
• Exceptional attention to detail.
• Ability to engage & influence stakeholders.
• Ability to manage multiple projects.
• Entrepreneurial spirit – externally oriented and inquisitive, proactive, resourceful.
Qualification:
Possess a Bachelor Degree in Marketing, Business Management or related fields
Related Job Searches:
- Company:
Maersk Singapore Pte Ltd - Designation:
Marketing Intern - Profession:
Logistics / Supply Chain / Transport - Industry:
Logistics - Location:
Bukit Merah