Cricut Singapore – Singapore Marketing Intern

Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more. At Cricut, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of all. Let’s make. 

Cricut Asia is seeking a Marketing Intern to support the growth of its brand and community in Singapore. Working closely with the Regional Marketing team for Singapore and Malaysia, the intern will manage day-to-day social media activities, produce short-form content and support the execution of influencer and creator partnerships. This is a hands-on role offering direct exposure to end-to-end digital marketing operations.

• Location: Singapore (hybrid, with in-person shoots and events)
• Duration: 6 months, full-time (part-time considered for final-year students)
• Start: Immediate
• Reports to: Regional Marketing Manager, Cricut Asia

Key Responsibilities

Social Media Management

• Plan, schedule and publish content across Cricut Singapore's TikTok, Instagram and YouTube Shorts channels in line with the monthly content calendar
• Manage and moderate the Cricut Singapore Telegram and Facebook communities, driving engagement through updates, polls and challenges
• Monitor and report on weekly performance metrics, including reach, engagement, follower growth and TikTok Shop conversions, with recommendations for optimisation

Content Creation

• Conceptualise, film and edit short-form video content
• Support livestreams, in-store demonstrations and workshops, including on-site content capture

Influencer and Creator Partnerships

• Identify, evaluate and manage creators and campaign performance
• Coordinate creator outreach, product seeding, campaign briefs and content timelines
• Review creator deliverables for alignment with campaign briefs and brand guidelines prior to publication

Requirements

• Currently pursuing, or recently graduated with, a diploma or degree in Marketing, Communications, Media, Design or a related discipline
• Strong working knowledge of TikTok and Instagram, including current trends, content formats and platform best practices
• Proficiency in video production and editing using CapCut or equivalent tools
• Excellent written English, with an understanding of tone and language that resonates with Singapore audiences
• Strong organisational skills, attention to detail and the ability to manage multiple deadlines
• Eligible to undertake an internship in Singapore

Preferred

• A portfolio of content created for personal, academic or professional accounts
• Familiarity with Cricut, Canva, Adobe Express, Photoshop and Capcut
• Prior experience in influencer coordination, community management or TikTok operations

What We Offer

• Practical, end-to-end experience across social media, content production, community management and social commerce
• The opportunity to build a professional portfolio of published content and campaign results