Illuminating Asia – Marketing Senior Associate, Executive

Illuminating Asia is a high level multi disciplinary lighting design consultant, supply, tech R&D firm. Combining design, engineering and technology; we aim to impact lives, making the world a better place with lights.

We are looking for a passionate Marketing Individual who is looking for an exciting new role in a fast paced and ambitious growing firm. We require someone who is able to lead and manage the direction of our marketing strategy/campaign execution and communication. As a lean organisation, we seek to optimise each employee’s potential and to build a high-performance culture.

Training, mentorship and personal development programs will be incorporated within daily operations and on the job.

In this role, you will be responsible for:

Marketing Campaigns:

• Develop and implement branding & marketing strategy and initiatives to develop actionable marketing plans that support the organisation’s integrated marketing approach.
• Develop a marketing budget based on the agreed plan and execute it within the budget limitations.
• Working closely with the company's sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Performance tracking and review of marketing campaigns launched.
• Gather customer and market insights from current in-house marketing tools and external agencies’ reports to inform outreach strategies, increase customer conversions, and generate more qualified leads

Social Media:

• Responsible for social media operations, formulating marketing strategies for social media platforms, building a media matrix, including short videos, live broadcasts, social media and forums
• Management of media partnerships (advertorials and editorials)
• Manage website content
• Analyse data from Google Adwords/Analytics and make continuous efforts on optimization

Brand Building:

• Enhance and drive brand image, positioning and message to market.
• Maintain clear direction for the product’s brand, marketing, and content efforts

Talent Development:

• Working in partnership with creative interns, building a strong management culture, spending time coaching, identifying skills & opportunities for development, providing advice & guidance on local issues when needed
• This is a full-time work position open to applicants based and eligible to work in Singapore only and do not need work sponsorship.

Job Requirements:

• Min Degree from a reputable university in Business Management & Marketing or equivalent. Previous experience in the Lighting Industry would be a bonus.
• At least 2-3 years of relevant working experience
• PC literate and proficient in MS Office, Photoshop, lightroom, photography and video editing
• Capable of managing multiple projects at any one time without supervision
• Team player with strong interpersonal skills and ability to collaborate with multiple stakeholders
• Reliable, self-motivated, focused, positive attitude, proactive and solution-oriented problem solver, able to adapt to changes in priorities, structures, tasks, and goals in a fast paced and changing environment.
• Excellent inbound Marketing and Article writing (English) capability. Bilingualism will be a huge bonus.