The Estee Lauder Companies (Estee Lauder Cosmetics Pte. Ltd.)
- With more than 28 brands in over 150 countries, The Estee Lauder Companies is a brand building powerhouse of unrivaled creativity and innovation.
- The Estee Lauder Companies has the values of a private company and the financial sophistication of a public company. We care about our people, we take a long-term view of the future, and we are driven by passion and ideas.
- We take pride in providing a work environment where our employees join us from all walks of life.
- Our workplace culture fosters a unique spirit of teamwork, innovation, passion and a shared mission of ‘Bringing the Best to Everyone We Touch and Being the Best in Everything We Do.'
- For more information on the company, please log on to www.elcompanies.com or visit our Asia Pacific Career website at www.elcasiacareers.com.
Retail Marketing
• Translates the marketing plan to develop the local Retail plan (including VM) to deliver omni-retail activations by channel / retailer
• Supports local promotions, events, and concepts to deliver on Brand KPIs
• Supports Key Account management across channels on promotional calendar and retail / VM execution to drive elevated in-store experiences and omnichannel execution excellence
Key Responsibilities:
Retail Marketing Plan Management and Execution
• Responsible for new product launching, re-promote, and Mega campaign planning:
- Collaborates with Consumer Marketing and Channel Team to plan and execute omni channel commercial and activation for launch/mega campaign
- Partners with Online team to localize Mega Campaign Offers in alignment with Regional Brand based on market context and business expectation
• Responsible for Unity Campaign planning & Always-on promotion across all channels:
- Develops & executions monthly always-on or tactical promotion / activation plan
- Initiates commercial proposal in current channels or new programs to over-deliver target
- Monitors promotion allocation under guidelines
- Runs promotions in compliance with anti-diversion protocols
• Responsible for Visual Merchandising Implementation:
- Forecasts New launch/ Visual Merchandising Update in accordance with Brand guidelines and allocated budget.
- Provides guidelines, briefing to agency, and lead the deployment in stores for New Launch Counter decoration or VM updates
• Supports New Counter/Renovation Store Design and set-up:
- Supports Brand General Manager and Consumer Marketing Manager with Regional Design Development Centre on Store Design for New Door or Renovation
- Prepares and orders branded collaterals, merchandising required for new counter set up
- Collaborates with Brand team and Commercial team in new counter set up
Retail Partner Collaboration
- Drives Retailer Relationships and counter activation communication:
- Represents Brand to coordinate with Retailers in communicating Brand Campaign/Monthly Activities in respective stores
- Engages and aligns with Retailers to support the commercial and activation execution in store with collaborative initiatives including Visibility Support
- Responsible for Corporate Campaigns and Collaboration proposal:
- Manages external partners in corporate collaboration programs (Commercial Offers, Data sharing, Activations Visibility Support)
- Coordinates with internal team to execute with excellence
Retail Marketing Operations
• Charges out products for omni channel promotion plan across channels
• Charges out VM collaterals, displayers to respective stores based on local planograms
• Aligns with Channel Lead to optimize promotion-driven business performance and actual promo usage on monthly basis
• Monitors & Controls promo usage and promo cost under given budget and promotion efficiency
• Plans and monitors VM, counter decoration and monthly maintenance Budget
• Competitor Activity Tracking
Related Job Searches:
- Company:
Estee Lauder Cosmetics Pte. Ltd. - Designation:
Retail Marketing Executive (Contract) - Profession:
Sales / Retail - Industry:
Beauty Services - Location:
Downtown Core