Directions Group Inc is one of the leading integrated marketing and communications agencies in Singapore that helms an impressive portfolio of well-known international brands that cover a gamut of industries, namely leisure and hospitality, luxury lifestyle, retail, beauty, food & beverages, as well as arts and entertainment. We specialize in providing brands with marketing communications solutions and events management expertise, from strategy and concept creation to final execution, striving to serve brands’ evolving needs to build brand equity and at the same time, grow the business in an ever-changing communications landscape.
Responsibilities:
- Daily media monitoring for an assigned list of brands in all print, online and social media outlets
- Prepare and submit weekly or monthly updates and editorial reports to the marketing communications division
- Oversee the organisation of the press showroom, including the monitoring of sample movements and maintenance of press showroom supplies
- Contribute to the management of seasonal press presentations, press events and/or gifting of celebrities, stylists, editors and other industry professionals whenever required
- Support a range of media relations and communications activities including market research, development of marketing plans or pitch proposals, drafting of press releases and marketing content, compilation and dissemination of press kits, follow-up press calls, etc.
- To contribute strategic digital communications and influencer marketing strategy for clients to build ongoing, meaningful connections with their target audience and optimise brands’ digital and social media presence
- Stay up-to-date with the industry and media developments; actively share any trending news, creative ideas and industry’s insights and best practices with the communications division
- Support the daily operations within the communications division on all necessary tasks including the maintenance of the marketing library and updating of the media database
- Provide support at other events, shows and personality fittings organized by the agency, whenever necessary
Requirements:
- Pursuing a Marketing or Communications degree preferred
- Meticulous attention to detail
- Outstanding organisational skills with the ability to prioritise, multi-task and manage time
- Excellent written and verbal communications skills
- Takes initiative, is enthusiastic to learn and likes a challenge
- Creative, energetic and passionate
- PC proficient, including Microsoft Word, Excel, Powerpoint and Outlook
- Ability to multi-task and handle routine tasks
- A team player that can work independently
Length of contract:
This internship is for a period of 6 months from January – early July 2022. The internship will provide insight into the luxury/fashion industry and the opportunity to gain practical marketing communications experience in a fast-paced, dynamic agency environment.
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Directions Group Inc Pte Ltd - Designation:
Communications Intern - Profession:
Customer Service / Communications - Industry:
Consultancy