Akin – Marketing Account Manager

We’re looking for a Marketing Strategist / Account Manager to join our award-winning integrated digital consultancy., You will be in charge of leading projects, developing strong relationships with clients, driving strategy development and marketing implementation to meet client's business objectives.

You will oversee campaign strategy development, planning, implementation, execution and tracking across Facebook Ads, LinkedIn Ads, Google Ads, SEO & SEM, CRM workflows and email marketing, and ensure the maximising of marketing and advertising ROI for clients. You will oversee and manage ad budgets for campaigns, plan and conduct optimisation and A/B testing, while leading cross-functional teams of researchers, copywriters and designers. The ideal candidate is independent, proactive, highly collaborative, with strong problem solving and analytical skills, and a self-starter. You are a strategic thinker, and are comfortable understanding and leveraging audience insights and data to help drive toward marketing and sales goals, creating business impact for clients.

REQUIREMENTS:

• Possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in any field
• At least 3 years of working experience in marketing, with prior agency or consultancy experience preferred, hands-on in digital media and account management capacities
• Fluency across marketing strategies, understanding of the customer funnel and ability to optimise conversions at various stages
• Fluency with SaaS tools for web / SEO / paid analytics such as GA, SEMRush and Socialbakers
• Fluency with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV
• Knowledge of online advertising platforms and analytics tools for online channels
• Knowledge across mar-tech infrastructure architecture
• Knowledge with creation and running of email workflows and campaigns across Hubspot, Mailchimp, Drip, etc
• Excellent verbal and written communication skills, with the ability to present well externally on behalf of the team in a consultative, client-facing environment
• Strong listening, questioning, and critical-thinking skills
• Ability to work collaboratively in a cross-functional team
• Confident, independent, and proactive with a can-do attitude
• Self-motivated and driven with hunger to learn and stay abreast of marketing and digital industry trends
• Strong strategic, implementation and organisation skills, attention to detail
• Ability to effectively manage multiple projects smoothly and thoroughly, while adopting a self-directed attitude to achieve results