The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, employs about 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets.
Purpose of the Role
Responsible for performing research & business intelligence, providing insights regarding market, trends, competitors, potential and existing customers and current campaigns. The Marketing Analyst will work in tandem with VFS APAC sales & marketing managers to provide in depth database market analysis to all levels of marketing as well as coordinate with them to prioritize analysis related to product and marketing initiatives. The Marketing Analyst will also work with APAC HR team in workforce data analysis, reporting and training & development activities.
TASKS and RESPONSIBILITES:
ü Research & business intelligence
o Perform extensive market research.
o Create databases and capture market data.
o Meet & discuss with sister BAs & Dealers to ascertain marketing goals.
o Create questionnaires and surveys.
o Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
o Generate reports that analyse competition and customers.
ü Evaluation and analysis
o Identify new market opportunities.
o Analyse marketing metrics to identify cause and effect relationships.
o Evaluate market penetration.
o Identify positive financial outcomes to increase profitability.
o Analyse competitors.
o Assess sister BA’s promotional needs
o Evaluate demographics, prices, distribution channels, and marketing outlets.
ü Expertise and execution
o Create analytic and tracking reports that help define marketing strategy for marketing leads
o Create customer profiles by demographic and behavioural characteristics
o Track customer behaviour such as response, churn, product selection, etc.
o Be familiar with advanced statistical analysis and research methodologies
o Offer insights about product potentials.
o Create post-campaign response tracking and R.O.I. as well as a more detailed campaign response analysis. Use analyses to design strategies for future campaigns.
ü Support APAC HR Data Analysis and Training & Development Initiatives
o Collect workforce and training related data, perform analysis and generate reports
o Assist in training & development initiative proposals
o Assist to organize meetings and development activities and tracking the status and feedbacks
CORE SKILLS
The Marketing Analyst will advance VFS’ objectives and contribute to its remaining competitive in today’s complex economy. For this, the core skills needed are
· Strong analytical skills analyzing financial data or marketing data
· Strong quantitative analysis capabilities
· A self-starter, highly motivated, "get-the-job-done" attitude
GENERIC SKILLS
- Outstanding PowerPoint Skills
- Excellent verbal and written communication skills.
- Computer literate in MS Office.
- Fluency in English is necessary
EDUCATION:
- Students pursuing Bachelor degree with a focus in Business, Finance or Economics with specialization in Marketing
Related Job Searches:
- Company:
Volvo East Asia (Pte) Ltd - Designation:
Intern (Marketing Analyst) - Profession:
Marketing / Public Relations - Industry:
Finance