VisionPal – Social Media Content Creator

VisionPal is a pioneering eye health startup based in Singapore. Our mission is to revolutionize eye care through innovative solutions that prioritize prevention and personalization. We combine cutting-edge technology with personalized care to offer comprehensive eye screenings and advanced diagnostic services. VisionPal is dedicated to safeguarding and enhancing your vision, making eye health accessible and exceptional.

Key Responsibilities:

• Collaborate with the marketing team to develop and execute a social media content strategy that aligns with VisionPal's brand and objectives.
• Create engaging, high-quality visual and written content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Develop and maintain a content calendar to ensure consistent and timely posting.
• Monitor social media channels for trends, engagement, and audience feedback to optimize content.
• Assist in planning and executing social media campaigns, contests, and promotions.
• Generate creative ideas for social media campaigns and initiatives that drive brand awareness and engagement.
• Collaborate with designers and photographers to produce multimedia content, including videos, infographics, and animations.
• Engage with the online community, respond to comments and messages, and foster a positive online presence for VisionPal.
• Analyze social media performance metrics and prepare regular reports to assess the effectiveness of content and strategies.
• Stay up-to-date with social media trends, algorithms, and best practices to keep VisionPal's social presence fresh and relevant.