Travelodge Hotels Asia (TLA) is a hotel management and franchise company responsible for the development of hotels in Asia under the globally-recognised Travelodge brand. Headquartered in Singapore, TLA is a wholly-owned subsidiary of the SGX-listed ICP Ltd.
As a company, TLA’s purpose is to enable travel for everyone, which is why we are focused on designing and operating mid-scale hotels in key destinations and capital cities across Asia. Today, we are the fastest growing regional hotel company, having opened more than ten hotels in just over two years.
Now welcoming guests in seven cities across five countries in Asia – including Bangkok, Batam, Hong Kong, Kuala Lumpur, Pattaya, Penang and Seoul – TLA will be expanding its footprint in other key markets such as Singapore, Bali, Ipoh, Kota Kinabalu, Jeju and Phuket in the coming years
With more than 200 employees working in our hotels and corporate office, we would love to welcome more passionate individuals excited about working in the travel and hospitality sector to join us on our journey of growth.
JOB OVERVIEW
The Marketing Intern will assist in the marketing operations under the supervision of a Marketing Manager. The candidate will have the opportunity to work with experienced managers in the field of marketing and they will be exposed to various aspects of marketing. They will also be able to gain insights and experience the fast-dynamic growing company.
RESPONSIBILITIES:
BRAND AND DIGITAL
- Work with the Digital Marketing team to manage multiple language content, offers, products and packages and ensure that relevant landing pages are built on the brand website.
- Assist the team in proof-reading SEO/SEM keywords, ad copies and day-to-day execution of performance marketing campaigns.
- Assist the Digital Marketing team to ensure rate connectivity is set up and rates are displayed correctly on the metasearch channels.
- Work with team to prepare monthly reports for stakeholders.
- Work with team to create Standard Operating Procedure (SOP) documents.
- Assist the team to identify engaging content angles, to help identify the trending places, topics for our destinations that we are in.
- Assist in planning digital acquisition strategy covering Display, Email, Meta-search, paid and organic search campaigns.
- Assist in EDM creation and database segmentation.
EVENTS & EXPERIENCES
- Assist to coordinate print collaterals as part of the marketing communications touch points.
- Learn to conceptualize, brief and work with designers to help enhance event experience.
- Assist in coordinating with external agencies in event setup.
- Assist with both internal and external events.
Other ad-hoc duties as per assigned by the management
What you’ll learn:
- Receive hands-on guidance for the tasks at hand
- Work in a diversified team with seasoned trade experts and lifestyle content
- Experience in working with platforms and tools like Google Analytics
- Learn & execute social media content strategy and hands on experience in picking up managing Facebook ad management platform.
QUALIFICATIONS & REQUIREMENTS
Qualifications
- Possess minimum a diploma in Communications/ Marketing or other Business-related courses with a flair of writing.
Requirements:
- Proficient in HTML, Microsoft Excel, Powerpoint and Word.
- Good knowledge of trending social media trends and platforms, tech-savvy.
- Strong verbal and written communication skills
- Positive working attitude and willingness to learn.
- Passionate about hospitality and travel trade.
Personal qualities & attributes:
- Eager to learn
- Extensive knowledge of social media trends and platforms
- Strong verbal and written communication skills
- Familiar with various online and offline distribution channels
- Positive working attitude and willing to learn
- Strong data management and computer skills
Related Job Searches:
- Company:
Travelodge Hotels Asia - Designation:
Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Hotel and Accommodation Services - Location:
Downtown Core