Tomorrow Grp Pte Ltd – Copywriter Intern

Job Description

• Discussing the client’s core message and target audience

• Brainstorming visual and copy ideas with other member of the creative team

• Writing and presenting few options to clients

• Modifying copy until the client is fully satisfied

• Overseeing the production phrase

Requirements

• Be highly creative and imaginative

• Have good written and interpersonal skill

• Work well in a team

• Be able to work under pressure

• Have an eye for detail

• Have an interest in commerce, popular culture and new advertising techniques

• Be self-motivated and well organized

• Be able to see others people point of view and take onboard feedback

• Be skilled in writing clear, concise grammatically correct

Good-to-have interest in:

Commerce, popular culture and new advertising trend and techniques

Why loyal customers buy certain products

Competitor activities and successful campaigns being delivered by other agencies.

Responsibilities:

The copywriter is responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating strap-lines, slogans, body copy, jingles and scripts. Usually working on multiple projects, the typical creative process can involve:

- Meeting with account executives to discuss client’s requirements and core message

- Familiarizing yourself with the product, target audience and competitor activities in the market

- Brainstorming ideas and concepts for the visual and words with other members of the creative team

- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts

- Writing various copy options, which may be presented to the client as a storyboard (a consecutive series of frames depicting the script and drawings that may be used)

- Modifying copy until the client is satisfied

- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies

- Casting actors and models to appear in adverts

What you will learn

• In-house guidance from more experienced colleagues and learning on the job. Attending external courses and seminars is usually encouraged.

• Overview of advertising and the specific roles within the industry

• Business-to-business and direct marketing literature

What it takes to land the job:

• Deadline driven

• Creative thinking

• Be flexible

• Disciplined and organize

• Good listener 

• Positive can do attitude

• Willing to learn

To apply, please send your CV and tell us why you think you'd be a good fit!