The Outsiders Co. Pte Ltd – Marketing Communications Executive

Responsibilities

• Delivering day-to-day writing for internal creative needs by supporting all marketing campaign content, ie content calendar management for TOC digital marketing platforms, execute email strategy with clear, concise, and error-free copy while also integrating learnings from email analytics to improve the effectiveness of campaigns;
• Conceptualise and write engaging copy for client campaigns and projects; and
• Collaborate with designers and other creatives to maintain consistent brand messaging, voice, and tone across all communication channels and products for our clients.

Requirements

• Passion for branding.
• Effective project management skills and comfortable with managing multiple deliverables.
• Ability to execute on marketing briefs, delivering exceptional copy for all channels that align with respective client branding styles and strategies.
• Experience with writing for multiple channels including email, print ads, social media, blogs, digital and display ads, e-commerce websites, branding materials, and packaging.
• Ability to switch gears quickly between different types of writing.
• Proficient working with designers to manage and articulate concepts into compelling and meaningful visuals. 
• Focused on speed, efficiency, and quality of multiple projects at once, while meeting deliverable expectations and timelines. 
• A direct marketer with a proven track record of increasing conversions, revenue, and other KPIs. Ability to craft a compelling story and sell an idea.
• Excellent understanding of social media management tools and platforms (Linkedin, YouTube, Instagram, Facebook, etc.) and each should be leveraged to achieve internal goals.
• Strategic management of the suite of social media platforms and marketing channels, understand data analytics and be aware of the latest digital marketing trends.
• Self-motivated and comfortable working in a dynamic environment, producing high-quality work at a rapid pace.
• A team player who is open to direction and constructive feedback, but can also exhibit initiative when working independently.

What Will Set You Apart

• Exceptional writer - Your sentences are squeaky clean, compelling, and conversational. You relentlessly cut through the clutter to get to the core message. You know when jargon is useful and when it gets in the way, when to add a dash of style, and when to just stick to facts.
• Creative - You can make even the most boring, technical concepts compelling and understandable.
• Top-notch editor - Nit picky about style rules, offended by typos, and instantly know how to make a bad draft better. Super attention to detail.
• Audience-obsessed - Laser-focused on your audience and their needs and interests. Your copy respects their time and intelligence but never assumes readers inherently know or care about what you are talking about.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing or a related field.
• Two (2) years of experience writing and managing marketing content for B2B audience.