Switcheo Labs – Marketing Executive

Switcheo Labs is a creative and experimental think tank that guides and nurtures decentralized ecosystems in the DeFi space. Founded in 2018, Switcheo Labs was born out of a simple desire to make finance accessible and trust optional. Recognizing the financial challenges that currently exist, Switcheo Labs innovates on robust alternatives to put power back where it rightly belongs, in the hands of the people.

As the ideal candidate, you reflect deep and up-to-date knowledge of the crypto landscape, and have proven knowledge and interest in the blockchain and DeFi space.

### What you'll do

• Work closely with the product and engineering teams to plan and execute long-term and tactical marketing strategies for Switcheo’s product offerings.
• Monitor and identify emerging crypto market trends in order to ideate and develop marketing campaigns that will drive user acquisition and revenue growth.
• As the brand custodian, ensure brand integrity throughout all our products, partner websites and across all social media platforms.
• Develop communication strategy with clear content pillars and calendars.
• Create compelling copy and brand messaging to drive awareness, conversion and loyalty.
• To engage in KPI tracking, measurement and reporting on a timely basis. Proficiency in GA is required.

### What we offer

• A dynamic and open culture with fortnightly retrospective sessions and quarterly check-ins.
• A learning environment where you can dive deep into the latest technologies and make an impact in the world you help shape. 
• Competitive pay on par with top companies
• Best-in-class bonuses and employee benefits
• Yearly appraisals with regular salary revisions
• Exciting work with opportunities for exploration and innovation
• A well-stocked pantry filled with healthy snacks and the most exciting selection of craft beers.
• A pet-friendly workspace.