Spinelli Coffee Company originated in San Francisco in 1983 by founders, Christopher Calkins and Arnold Spinelli. They operated retail stores in San Francisco and Marin Country as well as roasting plant. Spinelli Coffee Company supplied more than 20 blends and a variety of premium coffees to hotels, restaurants, cafes and food markets throughout San Francisco Bay Area. In a sophisticated market that places high value on brand names, Spinelli Coffee company, though not the biggest has been consistently rated as the best coffee retailer in San Francisco.
To date, there are over 30 outlets in Singapore, China and Indonesia. Spinelli Coffee Company is proud to be the winner of the prestigious Franchisor of the Year 2010 Award and a nominee for the International Franchisor of the Year 2010.
Responsibilities:
- Develop and execute marketing communication initiatives
- Work closely with landlords on local store marketing programmes and to develop strategies to strengthen collaborations with key strategic partners
- Manage and coordinate all marketing, advertising, promotional & public relation activities
- Conceptualize and produce promotional materials, collaterals and premiums
- Plan and manage e-marketing initiatives
- Assist in areas of work such as advertising, promotion of products, production of marketing collateral and market research, as well as the day-to-day administration and support of Marketing, working with other departments/colleagues
- Administer and ensure that the content on the website and social media sites are updated, accurate and organized
- Assist in develop, execute of membership recruitment and retention campaigns to enhance the value of membership
- Attend to members enquiries & complaints
- Monitor, review and report on all marketing activities and results
- Track & analyze competitors’ activities
- Marketing planning, e-commerce execution & involvement in events
Requirements:
- Diploma in Mass Communications, Marketing, Business Administration or related field
- Minimum 2 years of marketing communications experience, preferably in F&B industry
- Effectively bilingual with strong communication, presentation and interpersonal skills
- Responsible, resourceful, well organized and meticulous
- Independent and a good team player
- Able to multi-task and attend to last minute requests
- High proficiency in Microsoft Word, Excel and PowerPoint
- A savvy user of digital platforms (not limited to the world wide web, social media, e-marketing, mobile)
- Knowledge of Adobe Photoshop is a MUST
Related Job Searches:
- Company:
Spinelli Pte Ltd - Designation:
Marcom Assistant Executive / Intern - Profession:
Marketing / Public Relations - Industry:
Food Services / F&B - Location:
Central Area