Snaphunt Pte. Ltd. – Product Marketing Manager

• Generous PTO, including annual year-end shutdown
• Fully remote role with flexible working hours

The Job

• You will define the product marketing strategy – set goals, define value proposition, establish narrative, drive pricing, and lead go-to-market
• Develop an in-depth understanding of the pains and needs of current and future buyers, and how our product can help
• Develop effective campaigns by providing clear audience segmentation, targeting, positioning, and messaging
• Be prepared to write, shape, or lead content production, including persona cards, case studies, email templates, blogs, articles, websites, and other supporting documentation
• Implement programs that consistently generate new, high-quality leads for our company
• Continuously monitor revenue funnel metrics to identify where and why is winning and losing and how to improve conversion rates

Ideal Candidate

Requirements:

• The ability to translate product features into compelling narratives, and produce effective messaging based on user insights and data
• Prior experience with product launches and developing go-to-market strategy
• Familiarity with digital marketing strategy and tactics
• Strong analytical and project management skills
• Excellent creative judgment and strong written and verbal communication skills
• 2+ years of experience in product marketing, ideally with SaaS
• Experience in the training and education markets is a plus
• You must currently have the legal authorization to work in Singapore without the need for visa sponsorship

Ref: JOUHX1AERJ