Professional Investment Advisory Services Pte Ltd (“PIAS”) is a financial advisory firm in Singapore, established in 2001 and licensed by the Monetary Authority of Singapore.
As a pioneering financial advisory firm in Singapore, PIAS has close to 25 years of operating experience, having navigated multiple market cycles. It has served over 200,000 families, supporting their financial planning needs across different life stages.
PIAS operates a network of approximately 30 branch offices across Singapore, each led by a Branch Director who manages a team of financial advisors. As part of our growth strategy, we are investing in helping our Branch Directors build stronger personal and branch brands — so that they can attract the right talent, build their teams with purpose, and grow sustainably.
As a Branding & Recruitment Marketing Intern, you will work closely with our management team, Branch Directors, and advisor network to craft compelling brand identities and recruitment narratives for each branch.
Phase 1 — Brand Discovery & Strategy
Conduct structured interviews and workshops with Branch Directors to uncover their leadership style, team culture, and core strengths
Facilitate brand discovery exercises to identify each branch's unique value proposition and the type of advisors they are best positioned to attract
Analyse and document findings in clear brand briefs for each participating branch
Phase 2 — Content & Messaging Development
Craft personalised recruitment pitches and messaging frameworks for Branch Directors to use in outreach and interviews
Develop branch profile content for use across digital platforms, social media, and recruitment materials
Design and produce branding collaterals such as one-pagers, social media posts, and presentation decks
Phase 3 — Video Production & Personal Branding
Plan and coordinate video shoots in our in-house studio
Ensure each video is polished, authentic, and aligned with the individual's brand positioning
Organise and maintain a content library for ongoing use across recruitment channels
Phase 4 — Recruitment Campaign Support
Assist in planning and executing recruitment events, roadshows, or campus outreach initiatives
Help branch teams roll out their new brand assets and messaging in real recruitment activities
Track and evaluate the effectiveness of branding initiatives and suggest improvements
Kindly note that only shortlisted candidates will be notified.
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- Company:
Professional Investment Advisory Services Pte Ltd - Designation:
Branding, Communications & Recruitment Marketing - Profession:
Banking / Finance - Industry:
Insurance - Location:
Downtown Core