HOLIDAY INN SINGAPORE LITTLE INDIA
Located right on top of Farrer Park MRT Station, the hotel is situated amidst a backdrop of the district’s vibrant enclave; where bountiful sights and sounds within this ethnic community thrive.
Standing tall amongst surrounding shopping complexes, quaint restaurants and historical shop houses, the 20-storey hotel with its sleek glass exteriors offers panoramic views of the vibrant district, and is a stone's throw to the Central Business District.
With a mix of 300 contemporary guest rooms, coupled with modern amenities, Holiday Inn Singapore Little India also features two dining outlets, a swimming pool and gymnasium ideal for business travel or family holidays.
JOB OVERVIEW
The Cluster Marketing Intern is responsible to support the integrated marketing portfolio for the cluster of hotels comprising online (social media, websites, guest reviews) and offline marketing (PR, partnerships, collaterals, integrated campaigns).
DUTIES AND RESPONSIBILITIES
Digital Marketing
• Support the development and ideation of the hotel and signature restaurant's monthly social media content (Facebook, Instagram, TikTok) in accordance with approved social content strategy.
• Support the creative production for the hotel and signature restaurant's monthly social and SEM content through photography, videography and/or designing of collaterals.
• Support the development and implementation of KOL outreach initiatives to drive awareness and conversion (online and offline) among key source markets.
• Support ongoing hygiene maintenance of brand websites to ensure information is accurate, relevant and exciting for the intended audience.
• Contribute to ongoing guest service excellence efforts by responding to guests’ reviews on brand’s website and online travel agencies’ websites in a timely, personalised and professional manner.
Promotions & Partnerships
• Support the development and conceptualization of win-win partnerships that drive strong value proposition.
• Support creative production of online (e.g. social media, EDM) and offline content (e.g. POSMs, guest-facing collaterals), including but not limited to conceptualization, design, photography & videography production and copywriting.
• Interface with internal stakeholders to support the successful execution of promotions and partnership initiatives.
Cluster Marketing Intern
Room to have a great start
PR
• Support the coordination of media activities (e.g. media release, media drops, media hosting) that drive creative news-making opportunities.
• Support the tracking and consolidation of monthly press clippings for reporting and internal review.
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- Company:
Holiday Inn Singapore (Little India) - Designation:
Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Hotel and Accommodation Services - Location:
Rochor