The Salvation Army Singapore – Marketing Intern (9 Months)

Marketing

• Responsible for managing and growing our publicity and promotional platforms via various online, social, outdoor, and print media.
• Work with sales and donor operators to develop and implement appropriate marketing activities.

Sales and Event Projects

• Undertake sales and event projects, including evaluation planning and execution in conjunction with the Retail and Administration.
• Help to increase revenue streams through marketing campaigns to drive sales activities.
• Work with functional managers on detailed event plans and budgets to deliver cost-effective sales projects.
• Work with functional managers on marketing plans to promote awareness of our e-platforms.

Roadshows/Exhibitions

• Maintain awareness of other TSA charity initiatives and activities both locally and regionally that may impact event activity.

Development of Marketing Collateral

• Undertake the development of marketing collateral to exhibit the works of TSA and RSI.
• Initiate & and place news, case studies, feature stories, and broadcasts.
• Work with Public Relations TSA on editorial write-ups and content for RSI in print and online media.

Promotions & Publicity

• Build awareness of TSA and RSI works, promote the services they offer, and drive the marketing program to achieve deliverables.
• Assist Public Relations with the coordination of media events and publicity activities.

Marketing Communication

• Monitor and assist in reviews to ensure that the organization is reaching the correct audiences and achieving its communication goals.
• Website publicity and promotions.
• Assist in the review, development, setup, and maintenance of the website.
• Track and report trends analysis.

Donor & Customer Care Management

• Work with functional managers on campaigns to build awareness of TSA and RSI works, promote their services, and help increase donation income streams through marketing campaigns.
• Work with functional managers on campaigns to expand our outreach base.

Digital/E-Marketing

• Responsible for managing and expanding Red Shield Industries' e-commerce through planning, executing, and optimizing sales and marketing efforts across multiple channels digitally and offline for Red Shield Industries Singapore.
• Design prospecting campaigns and marketing plans to acquire customers and donors across new e-commerce platforms.
• Analyse market trends in relation to Red Shield Industries' business and target segments.
• Discover new opportunities in digital marketing to achieve Business KPIs
• Drive inbound calls, emails, and web interface to focus on maintaining and expanding business relationships/market share with existing and new customers.
• Leverage contact information and market data to optimize reach using CRM.
• Utilize and leverage digital technology to handle marketing leads effectively.

Ad hoc Projects

• Undertake any projects and specific duties as assigned by management from time to time.

Qualifications

Preferably 3rd year university

Job Requirement

• Able to commit at least 9 months
• Good communication skill
• Creative in generating innovative ideas
• Good analytical skills
• Attention to detail

Other Information

Work hours

Mondays to Fridays (8.30am to 5.30pm)

Work location

356 Tanglin Rd, Singapore 247674