Fine Today Singapore Pte Ltd – Marketing Intern

MAIN PURPOSE

The Marketing intern will be converted to full time position, supports the Brand Manager in planning and executing the marketing calendar of activities to ensure smooth and timely execution of all campaigns, product launches, and projects. He/She is responsible for overseeing the end-to-end execution of all on-line and off-line campaigns as well as complete documentation of these campaigns.

MAIN DUTIES AND RESPONSIBILITIES

MARKETING

• Gathers and analyses key market trends, competitor activities and other pertinent information needed to develop efficient and effective IMC plans
• Plan, create, and implement marketing campaigns and promotions including, ATL , BTL and EC
• Manage the timeline for campaigns and new product launches and follow-through with high accuracy
• Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, derive key learning for business growth and decision-making
• Work closely with various agencies to develop internal/external marketing tools and offline and online collaterals for campaigns and initiatives
• Ensures smooth implementation of merchandising/in-store activities, below the line activities successfully
• Plan and ensure execution of media plan for both online and offline channels
• Works with the sales and Ecomm team to ensure that all offline and online campaigns with retail partners are executed accurately and on time.

PRODUCT MANAGEMENT

• Work with supply chain team and support Brand Manager in order forecast, demand and supply
• Support Brand Manager in defining and setting of competitive product pricing, margins, tactical promotion, and marketing awareness to ensure sales forecasts and targets are met
• Work with Warehouse to ensure that products are ready for sale

MARKET INTELLIGENCE

• Gather and monitor market and consumer trends and competitive information
• Conduct on-ground market visits to trade channels to understand consumers’ buying behaviours and upcoming product trends

ADMINISTRATIVE

• Coordinates with suppliers for the production and deployment of various marketing and product related collaterals and materials, i.e. POSM, product labels, items for GWPs, etc.
• Coordinates with Finance for all payment requests to suppliers and agency partners.
• Manage A&P budget to ensure effective use of funds and good ROI

OTHER DUTIES AND RESPONSIBILITIES:

• Abide by and perform to the best of your abilities all functions, duties and responsibilities to be assigned by the Company in due course;
• Comply with the orders and instructions given from time to time by the Company through its authorized representatives;
• Perform any other administrative or non-administrative duties as assigned by any representative of the Company from time to time either through direct written order or by oral assignment.

REQUIREMENTS

• Degree or Diploma in Marketing or Business-related discipline
• Basic proficiency with editing software (Photoshop, Adobe Premier, Illustrator) is a plus
• A pro-active hands-on disposition with the ability to multi-task and execute tasks in a fast-moving environment
• Strong attention to detail
• Ability to follow through tasks on hand and deliver tasks on time
• Ability to work independently as well as a team player
• Excellent written, communication and interpersonal skills
• Organize with good time management skills