Expand In Asia is a dynamic digital lead growth and B2B sales consulting and execution firm based in SIngapore. Our mission is to help tech companies expand their sales pipeline globally leveraging digital technologies. We do that by offering state of the art B2B outbound lead generation multilingual services and by focussing on the early stages of a sales cycle to significantly increase our clients’ top of the funnel. Typically our clients outsource to us the sales development representative services allowing their sales reps to focus on accelerating their sales cycle and closing deals rather than prospecting. As a team we are driven by our 3 core company values which are :
- passion to create value for our customers,
- resilience to deliver results,
- lead with compassion in everything that we do, with our clients and within ourselves.
About the role:
Expand In Asia is looking for an Outbound Campaign Manager to help drive a range of B2B outbound campaigns in close collaboration with our clients’ Sales reps, Sales enablement, Sales Operations teams to fuel engagement and drive pipeline.
The ideal candidate has a start-up mindset or is an entrepreneur at heart with a can-do attitude. He/she will have the chance to make an impact on the growth of tech and innovative companies evolving in various industries such as Media, Ad Tech, Health Tech, Cloud services (IT infrastructure). You will gain exposure to some of the world's best B2B customer acquisition practices, and will be responsible for managing the outbound campaigns for one of our international customers.
What you will do:
- Craft, execute, supervise and improve a variety of Sales outbound campaigns and activities through email, LinkedIn, Video, etc. for various clients located in North America and in Asia.
- Identify key customer segments & customized approaches for each country. Help defining the go to market strategy and territory planning.
- Optimize email cadences by improving the Open Rate & Click to rate
- Work with the contact research teams to build contacts pipelines. Data mining from various sources of information on the web.
- Write up campaigns content and creatives.
- Plan thematic campaigns and launch campaigns tailored to different regions, vertical and targeted products, confirm delivery details.
- Project managing all relevant client’s stakeholders (reps, sales managers, sales ops) to make sure they are aligned and planned activities are fully executed on-time.
- Propose solutions to optimize the market research processes.
- Track campaigns performance and optimize them to ensure the campaign KPIs are met.
- Iterate and optimize content to improve the funnel including some AB testing.
- Create post-campaign presentations to impress clients.
Your experience:
You are aspiring for a career in sales automation, or consulting and are highly motivated to constantly learn new ways of generating results for your client’s successes.
- Experience in a lead generation role or Sales development representative experience
- Experience managing B2B outbound email campaigns
- Market research and analysis
- Experience with inbound marketing campaigns, or copywriting is a plus
- Experience with the Media, Health Tech or cloud (infrastructure) industries is a plus
Your profile and soft skills:
- Passion for learning/understanding various business models and business organizations from different industries (Media, Health Tech, IT infrastructure)
- Strong interpersonal, and communication skills (written and verbal), you love interacting with clients.
- Adaptable and quick to learn new processes and tools, demonstrating strong technical/operational capabilities
- Self-directed, goal-oriented and flexible to change methods when needed. Driven by results and by hitting KPIs.
- Ambitious with an entrepreneurial attitude. A go-getter with a can-do attitude.
- Perfect written English to write up clear and engaging messages. Additional languages are a big plus.
- A candidate highly organized, independent with a healthy attention to details and sense of quality.
- Leadership and capacity to get others to act, you are a natural project manager.
- Sense of curiosity to find solutions, new methods or new tools to continuously improve our processes.
Related Job Searches:
- Company:
Expand In Asia - Designation:
Lead Generation Executive - Profession:
Sales / Retail - Industry:
Consultancy