Established in 2015, Swimwerks originated as an academy for swimming that offers swimming classes for all ages.Thanks to our team of experienced swimming instructors, we’ve since grown beyond just providing swim classes.Today we are a multi faceted, one-stop aquatic hub for all water-related activities you can think of! From group and private swimming lessons to certification courses, Swimwerks’ trained coaches will provide lessons that cater to your needs and skill level.To cater to our corporate clients, we also provide Lifeguard Services for corporate aquatic needs.We are the solution to Singapore’s aquatic needs – blueprint your aquatic journey with us today!
Role Overview
We are looking for a highly driven Social Media Strategist who can take full ownership of our brand presence across both Swimwerks Academy and the personal brand of our leader.
This is not a typical “social media manager” role. You will be responsible for end-to-end content strategy and execution, from ideation to filming to publishing, with the goal of producing daily, high-impact video content that builds authority, trust, and leads.
Key Objectives
* Publish 1 video daily on Swimwerks Social Media platforms
* Publish 1 video daily for our leader’s personal branding & authority building
* Establish Swimwerks Academy as a thought leader in aquatic safety, swimming education, and lifesaving
Core Responsibilities
1. Strategy & Positioning
* Develop clear content strategies for:
* Swimwerks Academy (B2C growth)
* Leader’s personal brand authority & business opportunities)
* Define brand voice, narrative direction, and content pillars
* Position our leader as industry leaders in aquatics and safety
2. Content Creation (End-to-End Ownership)
* Conceptualise, script, and storyboard daily video content
* Direct and manage shoots (on-site at pools and locations across Singapore)
* Film content using mobile or camera setups
* Edit videos using tools like CapCut, or similar
* Ensure content is engaging, educational, and platform-optimised
3. Platform Management
* Manage and grow:
* Instagram, TikTok (B2C)
* LinkedIn (B2B & personal branding)
* Optimise captions, hooks, thumbnails, and posting timing
* Track performance and continuously improve content based on insights
4. Creative Direction
* Act as the “creative brain” behind all content
* Guide the people involved during filming (what to say, how to say it, delivery style)
* Build recurring content series and formats
Requirements
* 1-2 years experience in social media, content creation, or digital marketing
* Proven experience in building or scaling personal brands or company pages
* Strong storytelling and scripting ability
* Skilled in video editing (CapCut, or similar)
* Confident in directing shoots and working with people on camera
* Deep understanding of short-form content (Reels, TikTok, LinkedIn video)
* Self-driven, fast-paced, and execution-focused
What We’re Looking For (Traits)
* Thinks like a creator, not an employee
* Obsessed with content, trends, and storytelling
* Able to turn simple ideas into viral/engaging content
* Takes ownership and moves fast
Bonus
* Experience in education, fitness, or coaching industries
* Experience growing LinkedIn personal brands
* Photography/videography skills
* Results based role
Why Join Us
* Build something from the ground up
* High creative ownership and impact
* Opportunity to shape a leading brand in the aquatics space
Kindly note that only shortlisted candidates will be notified.
Related Job Searches:
- Company:
Swimwerks Asia Pte. Ltd. - Designation:
Social Media Strategist (Content & Personal Branding Lead) - Profession:
Marketing / Public Relations - Industry:
Public Service / Education / Publishing - Location:
Sembawang