ést.lab, a collaboration with renowned beauty experts and research institutions from all over the world to present to you the perfect synthesis of experience and technology.
Designed with one purpose in mind, ést.lab seeks to truly understand what’s best and necessary to achieve the highest rates of safety and efficacy for all skin types. Together with Singapore’s leading R&D agency, A*STAR (Agency for Science, Technology and Research), we have developed the SkAI (Skin Analytics and Ingredients) Matrix, a proprietary framework used as an evaluation tool and materials database to guide us in selecting and formulating the most relevant and highly effective products in beauty cosmetics.
Active ingredients are handpicked and formulated by a dedicated and experienced team that is not afraid to explore and combine traditional methods of wellness with cutting-edge research and technology, resulting in a series of skincare products that have since earned ést.lab the highest accolades and multiple awards from local and international media.
- Plan and drive social content calendar aligned to business objectives with a focus to drive community engagement and build brand love
- Write, edit and publish content for social media posts/campaigns, email campaigns, websites, blogs, videos, and more
- Create content (photos and videos) that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms
- Brand and community management — interacting with consumers on social channels to ensure questions, comments and related opportunities are picked up with speed and judgement: not limited to feed posts, DMs; encouraging UGC and customer service recovery and queries
- Social analytics monitoring: Baseline tracking of social media growth and top-line metrics, deriving learnings from analytics and optimising content
- Explore new ways to engage and explore new social networks to reach new audiences
- Develop and lead brand collaborations, including ideating and securing brand partners to reach out to new audiences.
- Playbook and document all learnings
- Serve as a brand social lead and an influencer of the brand
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Toa Payoh