It’s interesting to think that the tiny hairs that happen to grow out of our eyelids make such a difference in our appearance, our confidence, and subsequently, our daily life. We love the idea of flirtatiously batting an eyelash. We relish the thought of the term ‘I Woke Up Like This’. This combination of ideas drove us to create DR. LASH – Best eyelash salon in Singapore, a specialty shop focused on semi-permanent make-up, such as eyelash extensions and eyebrow embroidery.
We strongly believe in the highest standards of service, quality, and skills of our therapists, the standard you would expect when you enter a clinic. When you enter DR. LASH, we expect your first impression of our staff to be well-groomed, tidy, and polite, and our décor to be contemporary, inviting, and comfortable.
Responsibilities
As a marketing executive, you'll need to:
- liaison with influencers/media individuals
- create awareness of and develop our brand on various social media platforms
- communicate with target audiences and build and develop customer relationships
- help with marketing plans, advertising, direct marketing and campaigns
- support the directors in delivering agreed activities
- source advertising opportunities and place adverts in the malls
- work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- write and proofread marketing copy for both online and print campaigns
- produce creative content, including visuals and blog posts
- run social media channels (e.g. Instagram (Key) and Facebook) to enhance audience engagement
- organise and attend events to engage customers and influencers
- source and secure sponsorship
- liaise with designers and printers and organise photo shoots
- arrange the effective distribution of marketing materials
- maintain and update customer databases
- conduct market research, for example using customer questionnaires and focus groups
- develop relationships with key stakeholders both internal and external.
With experience, you'll need to:
- develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
- evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
- track marketing performance and return on investment and prepare weekly or monthly reports for management
- monitor and report on competitor activity
- lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
- oversee and manage the marketing budget.
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- Company:
DR. LASH Pte Ltd - Designation:
Marketing Executive - Profession:
Marketing / Public Relations - Industry:
Beauty Services - Location:
Downtown Core