DowTechie is human centric company. Our people are highly skillful, insights and deep industry experience as needed to shape client requirement. Our main focus on technologies related to digital disruption, competitive agility, operating and business model, as well as the future workforce, helps our clients find future value and growth in a digital world. We offer highly objective points of view with emphasis on business, technology and analytics, leveraging our deep industry experience. That’s high performance, delivered.
We are looking for a Digital Media Specialist to join our team. You will lead our marketing efforts using new media and digital tools.
Design digital media campaigns aligned with business goals Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts) Manage end-to-end digital projects Establish our web presence to boost brand awareness Maintain a strong online company voice through social media Liaise with Marketing, Sales and Product development teams to ensure brand consistency Suggest and implement direct marketing methods to increase profitability Monitor ROI and KPIs Stay up-to-date with digital media developments.
BSc degree in Marketing, Digital media or relevant field. 3+ years’ experience managing a team. 3+ years’ experience in Traditional Media Buying on CPM and CPC basis. Proven experience in identifying target audiences and in creatively devising and leading across channels marketing. campaigns that engage, educate and motivate. Solid knowledge of big media groups and programmatic: Taboola, Outbrain, Verizon. Experience in setting up and optimizing Google AdWords campaigns. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets. Up-to-date with the latest trends and best practices in online marketing.