Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.
Coty helps millions of people around the world express your beauty, your way through our rich portfolio covering fragrance, skin care, colour cosmetics, and body care. Our brands include global icons like Gucci, Burberry, Hugo Boss, Calvin Klein, Philosophy, Max Factor, Rimmel, Bourjois, Sally Hansen, Adidas, David Beckham, etc. With more than one billion products shipped each year, the possibilities for self-expression are endless.
THE ROLE
Through this role, you’ll be able to gain an understanding of:
- Regional South East Asia e-commerce landscape, brand content creation for e-commerce campaigns.
KEY RESPONSIBILITIES
E-Commerce Content Design
- Compile competitors’ best practices and trends, monitor the local and regional digital performance of the products and social communities to support the brand’s ambition
- Working closely with the E-content producer to create and adapt:
- PDP and A+ content pages
- E-commerce platform onsite banners
- Social media, digital paid media creatives and etc.
- Brand NPD assets for new product listing
TikTok
- Strong interest in TikTok and influencer marketing
- Content research on TikTok – keeping up with latest TikTok and emerging trends.
- Compile competitors’ activity and best practices
- Producing TikTok content – Conceptualising, filming, and editing TikTok videos
WHAT YOU’LL BRING
ESSENTIAL:
- Undergraduates who can commit for at least 6 months (Jan to Jun 2023) for a full-time internship.
- Skilled in the use of MS Office tools including Outlook (or related email tool) Excel, Word and PowerPoint.
- Skilled in Adobe Creative Suite: Photoshop and Illustrator.
- Self-motivated and self-starter, with a strong work ethic and a sense of confidentiality.
- Possesses cross-cultural awareness and high emotional intelligence.
- Articulate, with the ability to work in a fast-paced environment.
- Good balance of a professional attitude while having fun.
- Strong interest in consumer goods, makeup and beauty products.
- Strong desire to learn along with a strong sense of ownership.
- Persuasive, resilient and flexible, able to easily adapt to new challenges.
- Passionate, enthusiastic and driven to regularly follow-up with loose ends.
- Able to thrive despite challenges while adopting a positive attitude under pressure.
LEARNING OUTCOMES
- SEA e-commerce landscape
- Best practices for e-commerce onsite content creation
- Be trained in social media marketing e.g. Facebook, TikTok.
Related Job Searches:
- Company:
Coty Operations Asia Pacific Pte Ltd - Designation:
eCommerce Content Intern - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce - Location:
Orchard