Bob the Baker Boy Pte Ltd – Digital Marketing Intern

We are looking for a Digital Marketing Intern to support our marketing team in executing online campaigns, managing social media platforms, and assisting with content creation. This role is ideal for someone who is creative, detail-oriented, and eager to learn about digital marketing in a fast-paced environment.

Key Responsibilities

• Assist in planning and executing digital marketing campaigns across platforms (e.g. Instagram, Facebook, TikTok)

• Create and schedule engaging content (posts, captions, stories, short videos)

• Support content creation including photography, videography, and basic editing

• Monitor and respond to social media comments and messages

• Track and analyze campaign performance (engagement, reach, conversions)

• Conduct market and competitor research

• Assist with email marketing and promotional campaigns

• Support website updates and basic SEO tasks

• Collaborate with internal teams (e.g. sales, kitchen, customer service)

Requirements

• Currently pursuing or recently completed a diploma/degree in Marketing, Business, Communications, or related field

• Strong interest in digital marketing and social media trends

• Familiarity with platforms like Instagram, TikTok, Facebook

• Basic knowledge of tools like Canva, CapCut, or Adobe Creative Suite is a plus

• Good written and verbal communication skills

• Creative mindset with attention to detail

• Able to work independently and as part of a team

• Basic photography or video editing skills

Good to have:

• Understanding of social media analytics tools

• Experience managing a personal or school social media account

What You’ll Gain

• Hands-on experience in real marketing campaigns

• Exposure to branding, content creation, and digital strategy

• Opportunity to build a portfolio

• Mentorship and guidance from experienced team members