Grounded (www.grounded.work) is a blockchain consulting firm established in Singapore in 2017. Since our founding, Grounded has been working for the little guys - the 99%, the start-ups with a dream to change the world and contribute to the greater good of society.
We provide strategic guidance in business development, go-to-market strategies, investor relations, and brand positioning, helping firms find their funds and their footing across various geographies and industries. Singapore-born, globally-bred, we have offices in New York, Geneva, Shanghai, South Korea, and the Philippines.
Grounded is a hive - we work hard, but together. Every individual contributes his or her diverse strengths and talents to the collective wisdom of our colony. Each day is a hands-on foray into uncharted territory, and the only way forward is tenacity in the face of adversity, and a promise that if we grow, we grow together.
We don’t care if your papers aren’t shiny and bright - we value hard work, determination, ownership, and a knack for thinking out-of-the-box. Don’t have 100 internships and 9000 years of experience? Don’t worry - the only prerequisites are a willing and open mind and the drive to try and try again (start-up life, amirite?) Intrapreneurship is not only encouraged, but supported with the entire Grounded network.
Grounded is the venture arm of Asia Focus Group (www.focusgroup.asia) - we are constantly on the lookout for the next unicorn to nurture, grow, and build.
As a content strategist, you will be tasked to:
- Create an effective content marketing strategy and editorial plan in line with business objectives
- Develop and execute content marketing campaigns to drive traffic, engagement, leads, sales and customer retention
- Develop and manage the editorial calendar to ensure deadlines are met
- Generate engaging content for thought leadership pieces, websites, social platforms and marketing collateral
- Plan and execute viral marketing campaigns across a range of social media platforms.
- Analyse content traffic metrics and the effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.
- Develop and edit news releases, speeches, articles and other editorial collateral
- Leverage a variety of media channels to maximise the company’s brand exposure through interviews, editorials etc.
- Conduct market research and competitive analysis to assess industry trends and develop positioning of projects
- Manage an external PR agency and relationships with other external marketing agencies
- Define and develop a community management strategy
- Organise various community-building initiatives to cultivate and grow participation in community forums
As part of Team Grounded, you will need to have:
- Tenacity and passion for client-servicing.
- Enthusiasm for constantly being on-the-go, meeting and liaising with new people, our partners and clients.
- Effective project management capabilities with a focus on improving bottlenecks and meeting deadlines.
- Resourcefulness to face new challenges and provide solutions.
- Team work with the ability to work both independently and collaboratively in a team
- Ability to deliver quality work with an attention to detail under pressure in a fast-paced environment.
- A professional manner and presentable appearance for meeting external parties.
- Initiative and confidence to take risks and think out of the box.
- Passion for learning continuously outside comfort zone.
- Interest to understand information technology, go-to-market strategies
Scope requirements
- You have at least 2+ years of journalism / editorial experience
- You have experience with diverse types of content writing, including features, short form articles, scripting for videos, soundbites and interviews is preferred
- You have the ability to ideate and flesh out strong concepts
- You have strong research skills, writing flair and editorial direction
- You have impeccable grammar, strong proofreading skills
- Prior experience in writing for B2B, technology, blockchain is an advantage
- Prior experience in business development is an advantage
- You have the ability to multi-task, meet deadlines and manage your own projects
- You are proficient in MS Office Suite and Google Suite
- You are interested or knowledgeable in Blockchain
- You are a Singaporean or PR
Please include a brief cover letter, writing samples and CV in your application.
We regret to inform that only shortlisted applicants will be contacted.
Related Job Searches:
- Company:
Asia Focus Group - Designation:
Lead Content Strategist - Profession:
Marketing / Public Relations - Industry:
Computer and IT