Akin – Marketing Strategist

RESPONSIBILITIES:

Your key focus as a junior strategist would be to amass the abilities and skill-sets required to execute projects efficiently and to a high standard. You will be an effective team member and work cohesively with others. When you progress to a senior strategist, you will pursue broader knowledge in marketing and business outside of your daily work, to help you develop strategic calls. It is important from the start to develop softer skill-sets (AKÏN Values manifestation) to enable your personal growth and professionalism.

Research and strategy:

• Performs research and analysis on clients and their markets, including customer needs and attitudes
• Able to translate these insights into advertising, brand and creative strategies
• Tracks market trends and customer behavioral shifts, and relates these changes to account team members
• Creates and implements studies to identify potential advantages for clients
• Assists with preparation for pitches and new business opportunities

Leadership:

• Guide internal team to meet clients goals
• Proactive in contribution of ideas within team
• Offer creative ideas and encourage others to share theirs
• Organise and lead brainstorming sessions with colleagues if necessary
• Able to effectively manage internal resources and have a strong understanding of personal strengths and weaknesses
• Mentoring / training less experienced strategists or fellow teammates to enhance overall work quality
• Leading and dealing with ambiguity

Project responsibilities:

• Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them
• Acts as client contact on daily management of projects and correspondence and maintains professional relationship with clients
• Responsible for status reports and reviews, carrying out budget management and any other client administrative support as required
• Ensures all client requests are met in a timely & service oriented manner
• Remains current on all aspects of client marketing trends and other areas affecting client’s business
• Participates in the creative conceptualisation and development of projects
• Takes charge in developing creative and brand briefs as needed; collaborating and briefing effectively with internal team and external vendors when needed to produce relevant content that meets the needs of both key stakeholders and our audience
• Reviews all creative/production material at every stage
• Monitors schedules and advises project team of any delays or changes
• Assists with tactical activities and planning on specific projects
• Participates in the development of internal briefing documents for specified projects
• Manages day-to-day project execution

Project skills:

• Has excellent analytical, communication, project management and organisational skills
• Confident mastery of the English language and marketing terminologies
• Proactive in learning about branding, marketing and tech best practices to enable effective communication across disciplines and strategy
• Able to multitask and manage multiple projects; keeps team on track with execution
• Excellent interpersonal and communication skills; works well with different personalities and background
• Confident in presentation and working with various stakeholders