Akin is positioned at the intersection of data, creative design and contemporary culture, our unique approach to marketing delivers real business impact.
As a content lead, your main role would be to work in tandem with our design lead and team in the creation of ideas, to inspire the development of first-class content. As a content lead, you’ll be in tune with current trends in marketing and various industries, and ensure that the creative team is up to date in its production of relevant and relatable content for the brands we work with. You will oversee the creative production of those within your charge, keeping our team and project executions in sync, from concept through to completion, and to ensure quality and efficiencies of work. Ultimately, you would be overseeing all marketing content initiatives to ensure customer engagement, brand consistency for a cohesive brand experience in accordance with our client’s goals.
Your work will also require oversight of activities of the content department, topic generation and working with various accounts to envisage and create a brand-relevant experience for audiences through content. As a content strategist / lead, you’ll be expected to have the indepth expertise in your specialisation, as well as broad visions across the various disciplines to enable in your content and creative strategy, to understand how it influences the overall strategic calls. Therefore, you would be required to pick-up business understanding and have the acumen to understand the principles of KPIs and ROIs; an understanding of martech, branding and marketing strategies.
This levels require mid-level responsibilities i.e. it will require you to work closely with the internal leadership and stakeholders to drive all team initiatives to completion.
RESPONSIBILITIES:
Starting from the role as a content strategist, there will be expectations to run the team independently, to defend and increase our revenue (for owned accounts or scope), and to assist in broader team and business management. You would be expected to take on ownership with the company that are more creative focused e.g. branding projects. As a content strategist, independence and ownership of projects will be expected. As you grow towards the role of a lead, you’ll be groomed to take on broader team and business management. There will be assigned KPIs to measure this, which will be a measure to your
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