YouApp Pte Ltd – Marketing Manager

YouApp integrates Western, Indian, and Eastern philosophies such as Astrology, Horoscopes (星座), Chinese Zodiac (生肖), and BaZi (八字) to offer immersive matching experiences, vibrant communities, exciting experiences & events, and connections with like-minded groups and communities.

Are you someone who is driven, ambitious, and hungry for success? We are currently seeking a Marketing Manager to help us spread the word about our innovative platform and reach even more people. Join us in our mission to build a truly and engaged community.

Responsibilities:

• Develop and execute marketing strategies to increase subscribers
• Prepare compelling and impactful press releases and PR kit copies to promote our brand and products/services to media outlets, KOLs and other media platforms
• Create and optimize website SEO and ASO app content to improve organic visibility and drive website/app traffic.
• Assist in crafting persuasive and effective copies for digital ads, ensuring messaging consistency and driving conversion.
• Monitor and analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Stay updated on industry trends, competitor activities, and emerging marketing strategies and techniques.

Requirements: 

• Have a Diploma or higher
• Must have a minimum of 3 years of experience in the field of marketing
• Able to work in a team environment, as well as independently and responsibly
• Able to cope well with stress and tight deadlines
• Have a dynamic disposition, outgoing personality, initiative and positive attitude
• Must be well-organised, neat and careful
• Possess an intimate knowledge of all social media platforms
• Proven experience in marketing ROI and subscriber sales.
• Must be able to copywrite and market to Chinese audience
• Strong proficiency in English language, spoken and written communications.
• Able to multi task
• Worked in startup environment before or is committed to do so

Bonus:

• Able to edit/design and is creative with words