VIPSHOP (NYSE: VIPS) is an e-commerce platform established in 2008. It is a leading online discount retailer for brands in China that offers high quality and popular branded products to consumers throughout China at a significant discount to retail prices. In 2021, VIPSHOP reached a 117Billion RMB ($18.4Billion USD) of Net Revenue. Since its IPO on 2012 on NYSE, VIPSHOP has realized profitability for 39 consecutive quarters.
VIPSHOP has also been awarded “2022 Forbes China Best Employer of the Year”, “2022 Most Sustainable Employer”. It has also been included in the "Fortune China 500" and "China's Top 500 Private Enterprises" list for many times.
VIPSHOP has now expanded to Southeast Asia, with the aim to connect the world’s top brands to Southeast Asia consumers – bringing Brands You Love, Prices You Want.
Responsibilities:
- Develop and create high-quality content for our website and social media platforms, including articles, graphics and videos.
- Writing, editing and publishing engaging content for various social networks, including Facebook, Instagram, Telegram, Linkedin, TikTok.
- Assist with social media management, including creating and scheduling posts, monitoring social media channels and engaging with followers.
- Schedule and execute content, maintain social media calendar across digital channels.
- Optimise social media posts (language, tone, message) based on our target audience's behaviors.
- Analyse social media metrics to measure the success of our campaigns and make recommendations for improvement.
- Stay up-to-date with the latest trends and best practices in content creation and social media management.
Requirements:
- Bachelor's Degree in Marketing, Communications or a related field.
- Passionate in community building, social media marketing, creator management or similar role.
- Familiarity with social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
- Knowledge of social media analytics tools and metrics.
- Strong writing and editing skills, with an eye for detail and accuracy.
- Strong organizational skills and ability to prioritize tasks.
- Creative mindset and ability to think outside the box.
- Excellent communication and interpersonal skills.
- Highly organized, able to manage projects, meet deadlines and drive projects forward.
- Conversational in speaking and writing Mandarin in order to liaise with Chinese-speaking counterparts in HQ.
- Ability to balance multiple priorities in a fast-paced environment.
- Passionate about e-commerce startups and lifestyle topics (beauty, skincare, fashion, sports, household).
Related Company Review:
Vipshop US Inc.
www.vipshop.comType: Beauty & Personal Accessories Stores / Retail & Wholesale
Pros: Nothing to say, Pay is average and no WLB.
Cons: Management is a mess and HQ apparently have no faith in the region
Related Job Searches:
- Company:
VIPSHOP Singapore Pte Ltd. - Designation:
Content Creation & Social Media Management Intern - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce