Trunk Tech Pte Ltd – Social Media Manager

Responsibility 

• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook and Instagram, adapting content to suit different channels
• Oversee, plan and deliver content across different platforms using scheduling tools
• Create engaging multimedia content across multiple platforms
• Develop, launch and manage new competitions and campaigns that promote our organisation and brand
• Form key relationships with influencers across the social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Analyse competitor activity
• Recommend improvements to increase performance
• Set own KPIs to increase brand awareness and increase customer engagement
• Manage a budget for social media activities

Required skills / qualifications: 

• 2 years of experience working on social media marketing
• Fresh grads are welcomed to apply too
• Strong copywriting and editing skills for each platform, from knowing how to create an engaging Instagram post to effective storytelling skills
• Organisational skills, with the capacity to prioritise and work across multiple projects
• Diploma / Degree in Mass Communication, Journalism, Public relations or related Communications fields preferred
• An eye for detail and the ability to work accurately
• Knowledge and understanding of algorithms and search engine optimisation
• Creative skills for contributing new and innovative ideas
• Strong communication and people skills for articulating ideas to colleagues and clients
• Proactive in identifying problems and coming up with solutions