The Internship Guy – Business Development Manager

Role Summary

The Business Development Manager will drive growth of The Internship Guy’s paid subscriber base, expand its social media presence, and develop and promote 1-1 career consultation packages. This is a strategic, hands-on role for someone passionate about education, digital media, and career development.

Key Responsibilities

Paid Subscriber Growth

• Develop and execute strategies to convert free readers to paid subscribers, including email marketing, content upgrades, and referral programs.

• Analyze subscriber data to identify trends and optimize conversion funnels.

• Collaborate with the editorial team to create exclusive content and offers for paid members.

• Track and report on subscriber growth metrics and revenue targets.

Social Media Channel Expansion

• Design and implement a multi-platform social media strategy (LinkedIn, Instagram, X/Twitter, TikTok, etc.) to increase brand awareness and audience engagement.

• Create and schedule engaging content tailored to each platform, including posts, stories, and short-form videos.

• Monitor social media analytics, adjust campaigns for optimal reach, and foster community engagement by responding to comments and messages.

• Identify and collaborate with influencers, career coaches, and partner organizations to amplify reach.

1-1 Career Consultation Packages

• Develop, market, and manage packages for 1-1 career consultations, including resume reviews, interview coaching, and personalized job search strategies.

• Coordinate with career coaches and consultants to ensure high-quality service delivery.

• Gather feedback from clients to refine offerings and improve customer satisfaction.

• Promote consultation packages through the newsletter, website, and social media channels.

Partnerships & Outreach

• Identify and pursue partnership opportunities with universities, student organizations, and employers.

• Represent The Internship Guy at virtual and in-person events, webinars, and workshops to attract new subscribers and clients.

Reporting & Optimization

• Regularly report on KPIs: subscriber growth, social media metrics, and consultation sales.

• Use data-driven insights to iterate and improve business development strategies.

Desired Skills & Qualifications

• Proven experience in business development, digital marketing, or subscription-based media.

• Strong understanding of social media trends and digital content marketing.

• Excellent communication, project management, and analytical skills.

• Familiarity with Substack or newsletter platforms is a plus.

• Passion for career development, education, or youth empowerment.