Steelcase is a prominent and globally recognized company specializing in the design, production, and distribution of office furniture, interior architecture, and space solutions. Founded in 1912 and headquartered in Grand Rapids, Michigan, USA, Steelcase has established itself as a leader in the workplace environment industry. The company is renowned for its innovative approach to creating functional and ergonomic office spaces that enhance productivity, collaboration, and employee well-being.
Over the years, Steelcase has developed a wide range of products, including office chairs, desks, workstations, collaborative furniture, and architectural elements designed to optimize the functionality and aesthetics of work environments. The company places a strong emphasis on research and design, often collaborating with experts in various fields to understand the evolving needs of modern workplaces and incorporate cutting-edge technology and sustainable practices into their products.
Steelcase has a global presence, with manufacturing facilities, showrooms, and distribution networks spanning across North America, Europe, Asia, and other regions. Their solutions cater to a diverse range of industries, including corporate offices, healthcare facilities, educational institutions, and more. As an industry leader, Steelcase continues to shape the future of workspaces by blending innovative design, ergonomic considerations, and human-centric solutions to create environments that foster creativity, productivity, and well-being.
We are seeking a motivated and enthusiastic Marketing Intern to join our dynamic marketing team. As a Marketing Intern, you will have the opportunity to gain practical experience in various marketing activities and contribute to our marketing initiatives. This internship will provide valuable exposure to the marketing industry and help you develop a diverse skill set.
Data Analysis:
- Assist in conducting in-depth strategic projects to review pricing, margins, and regional dashboard creation for Product Marketing.
- Perform data analysis and interpretation to derive actionable insights.
- Collaborate with the team to optimize strategies based on data-driven findings.
Campaign Support:
- Assist in the planning, execution, and tracking of marketing campaigns.
- Collaborate with the marketing team to develop campaign materials and assets.
ESG Marketing Opportunities:
- Support ESG initiatives and corporate communications related to carbon neutrality, water management, and circular initiatives.
- Assist in developing marketing campaigns and content to promote environmental sustainability.
- Collaborate with internal stakeholders to ensure consistent messaging on ESG initiatives.
Market Research:
- Conduct research on dealer distribution in the healthcare industry across the Asian market.
- Analyze market trends and identify potential opportunities for expanding dealer networks.
- Provide recommendations and insights to enhance dealer distribution strategies.
Brand Management:
- Support brand management activities, including maintaining brand guidelines and ensuring consistent brand messaging across all marketing materials.
- Assist in developing brand awareness campaigns and initiatives.
- Monitor brand perception and customer feedback and provide recommendations for brand enhancement.
Copywriting / Digital Marketing:
- Support the development of digital communication tools, including copywriting for marketing campaigns, social media content, and website materials.
- Create engaging and persuasive digital content to attract and retain customers.
- Optimize digital marketing strategies and tactics.
Requirements
- Currently pursuing a degree in Marketing, Business Administration, or a related field.
- Strong written and verbal communication skills.
- Creativity and the ability to think outside the box.
- Knowledge of marketing principles and concepts.
- Excellent organizational and time management skills.
- Ability to work independently and collaborate effectively in a team environment.
- Strong attention to detail and accuracy.
- Enthusiasm for learning and a passion for marketing.
This is a 3 month, full-time internship.
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