Snaphunt Pte Ltd – User Acquisition Executive

Our client is an established firm creating and operating games with fun and fulfilling experiences across various platforms.

• Join a leading game publishing company
• A role that will accelerate your career
• Great opportunity for gaming enthusiasts

The Job

In this role, you will be liaising with the Taiwan office and responsible for :

• Executing and managing performance marketing campaigns on a daily basis, across various digital media channels with the main focus on social media, Google Ads and ad-tech networks.
• Optimising digital marketing campaign performance and paid marketing budget to drive user acquisition, engagement and revenue for the company's online games.
• Assisting in digital media partner evaluation, to improve user acquisition strategy and ensure marketing budget efficiency.
• Collaborating with the internal creative team to generate compelling creatives that are based on campaign performance and audience insights.
• Supporting new initiatives and A/B testing to improve efficiency in user acquisition and maximize ROI.
• Collaborating with the product team to define, measure and improve key business metrics
• Gathering campaign performance data, present it in a consistent, transparent and easily-understanding way to enable data-driven decision making.
• Interfacing with various departments within the company to improve data quality and comparability
• Providing full transparency into campaigns on a constant and pro-active basis.
• Researching and presenting information by collecting, analysing, and summarising data and trends. Keep yourself and the company ahead of the curve on new technologies and methodologies.

The Profile

• You have at least 2 years’ experience in digital marketing in a similar role
• You are familiar with paid social ads, Google ads, marketing campaign planning and execution
• You have a strong understanding of online advertising metrics (CPI, CPA, CTR, CVR, CPC, ROAS, ROI, LTV).
• Experience with performance marketing in online gaming industry or mobile app marketing will be advantageous
• You have strong data analytics skills, a good sense of numbers, a detail-oriented mindset.
• You are able to work independently as well as part of a team.
• You have strong time management and multi-tasking skills, with the ability to work in a fast-paced environment

Ref: TJT9CDK31H