Kokoro – User Acquisition & Growth Partnerships Intern

Kokoro is a Singapore-based AI startup developing innovative generative AI products for global consumers.

We build AI-powered creative tools and digital experiences, empowering users to explore new possibilities in AI-generated content and creative expression.

We are looking for a resourceful, entrepreneurial, and highly self-driven User Acquisition & Growth Partnerships Intern to help us discover new growth opportunities, build strategic partnerships, and expand our global user base.

This role is ideal for someone who enjoys taking initiative, exploring uncharted opportunities, and turning ideas into measurable results.

What You'll Do

1. User Acquisition & Channel Discovery

• Independently research and identify new user acquisition channels, niche websites, online communities, and distribution opportunities.
• Discover where relevant audiences gather and develop practical strategies to reach them.
• Analyze competitors' acquisition strategies and uncover emerging growth opportunities.
• Continuously explore, test, and refine cost-effective acquisition methods.

2. Affiliate & Strategic Partnerships

• Proactively identify and approach potential affiliates, creators, website owners, and distribution partners.
• Explore revenue-sharing, referral programs, sponsorships, and performance-based collaborations.
• Independently manage partner outreach, negotiations, follow-ups, and relationship development.
• Develop repeatable partnership approaches that generate sustainable user acquisition.

3. SEO & Organic Growth

• Research search trends, relevant keywords, and competitor traffic sources.
• Identify organic growth opportunities through niche websites, content publishers, and creator ecosystems.
• Explore external content distribution and SEO partnerships.
• Propose and execute initiatives to attract high-intent users.

4. Growth Experiments & Execution

• Independently propose, plan, and execute user acquisition experiments.
• Track key metrics, including new registrations, acquisition costs, and first-time paying users.
• Evaluate results, learn from unsuccessful approaches, and quickly adjust strategies.
• Turn successful experiments into repeatable growth processes.

Who We're Looking For

• Currently pursuing a Diploma or Bachelor's degree in Business, Marketing, Entrepreneurship, Communications, Digital Media, or a related field.
• Strong interest in internet businesses, AI products, digital marketing, and online communities.
• Familiarity with ACG (Anime, Comics & Games) culture, including anime fandoms, fan communities, and digital creator ecosystems.
• Understanding of how online communities operate and how audiences discover and engage with digital content.
• Strong research, communication, and relationship-building skills.
• Able to work independently, manage priorities, and deliver measurable outcomes.
• Comfortable working with diverse digital content categories, including age-restricted content, subject to applicable requirements.

Mindset & Personal Attributes
We place exceptional value on mindset, initiative, and execution. We are looking for someone who can create opportunities, not just complete assigned tasks.

1. Highly Self-Driven & Proactive

• Takes ownership of goals without waiting for detailed instructions or constant supervision.
• Actively identifies new opportunities, proposes ideas, and initiates action independently.
• Comfortable turning broad objectives into actionable plans and concrete results.
• Demonstrates a strong sense of responsibility and follows through on commitments.

2. Resourceful & Entrepreneurial

• Enjoys exploring unfamiliar markets, platforms, and business opportunities.
• Finds creative solutions even when resources, information, or established processes are limited.
• Willing to experiment with new approaches rather than relying solely on conventional methods.
• Thinks like a builder and takes responsibility for making things happen.

3. Resilient & Comfortable with Challenges

• Maintains motivation and focus when experiments fail or partnerships are rejected.
• Comfortable with uncertainty, setbacks, and the fast-changing nature of startup environments.
• Views rejection and unsuccessful attempts as opportunities to learn and improve.
• Stays persistent while knowing when to change direction.

4. Fast Learner & Highly Adaptable

• Quickly learns new platforms, tools, market dynamics, and acquisition strategies.
• Actively seeks information and develops new skills independently.
• Responds constructively to feedback and adjusts approaches based on results.
• Continuously improves working methods rather than repeating ineffective strategies.

5. Action-Oriented & Results-Driven

• Prioritizes execution and measurable outcomes over lengthy discussions or theoretical plans.
• Can independently set priorities, organize work, and maintain momentum.
• Demonstrates urgency and efficiency without compromising quality or ethical standards.
• Focuses on solving problems and delivering results, not simply completing activities.

6. Curious & Analytical Thinker

• Naturally asks why certain products, communities, or marketing strategies succeed.
• Enjoys discovering patterns, testing assumptions, and challenging conventional thinking.
• Uses evidence and practical feedback to guide decisions.
• Balances creativity with structured problem-solving.

Bonus Points

ACG & Creator Community Experience

• Active involvement in anime, manga, gaming, cosplay, or fan-created content communities.
• Familiarity with creator ecosystems such as Pixiv, FANBOX, DLsite, BOOTH, and similar platforms.
• Experience creating, publishing, promoting, or distributing fan art, doujin works, or other digital creative content.
• Understanding of Japanese ACG culture, fandom trends, and creator monetization models.

User Acquisition & Growth Experience

• Experience growing a website, online community, social media account, or personal project.
• Familiarity with affiliate marketing, referral programs, creator partnerships, or performance-based acquisition.
• Experience discovering, evaluating, and testing new traffic sources.
• Knowledge of SEO, keyword research, traffic analytics, or competitor research tools.
• Experience managing small marketing budgets or growth experiments.

Business & Entrepreneurial Experience

• Experience running a side business, selling digital products, or monetizing online content.
• Experience developing partnerships, negotiating collaborations, or conducting independent outreach.
• Demonstrated ability to turn opportunities into tangible business results.
• Previous experience building something from scratch with limited resources.

AI & Digital Product Experience

• Familiarity with generative AI tools for image, video, or content creation.
• Experience using AI tools to improve productivity, research, or marketing workflows.
• Interest in emerging AI technologies, creator economy platforms, and online entertainment.

Language & International Market Experience

• Proficiency in Japanese, Chinese, or other languages in addition to English.
• Familiarity with Japanese, North American, or international digital creator markets.
• Experience engaging with international creators, communities, or business partners.

What We Offer

• Hands-on experience growing a global AI consumer product.
• Direct collaboration with startup founders and the product team.
• High ownership and the freedom to explore and test your own growth ideas.
• Opportunities to independently develop acquisition channels and strategic partnerships.
• Practical experience in user acquisition, business development, and growth strategy.
• A fast-moving startup environment with meaningful responsibilities and measurable impact.
• Guidance, feedback, and opportunities for professional development.

How to Apply
Please submit your CV and a brief introduction.

We are particularly interested in people who have independently built, promoted, sold, or grown something — whether it's a website, online community, creative project, or small business.

Tell us about something you initiated on your own, a challenge you faced, and how you overcame it.

If you're passionate about anime, gaming, AI creativity, or online communities, we'd love to hear about your interests and experiences.

We value initiative, resilience, resourcefulness, and real-world execution over academic credentials alone.