Snaphunt Pte Ltd – Integrated Marketing Campaign Specialist

• Join an exciting high growth startup
• Put in place strategies that have a direct impact on the business

The Job

• You will be responsible for :
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Demand Generation – Driving performance marketing via Customer Acquisition Funnel. Planning, designing and executing campaigns targeted at audience from various customer journey stages (awareness, consideration, evaluation, decide)
• Campaign Execution – Leading the campaign execution effort through multiple channels across paid, earned and owned to drive business impact.
• Email Marketing – Planning and executing CRM, marketing automation and lifecycle marketing initiatives. Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Using A/B testing to optimise digital marketing performance.
• Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

The Profile

You have at least 3 years experience ideally within a Demand Generation/Performance Marketing related role within a B2B SaaS company. Prior experience in a startup would be an advantage.

You have good knowledge of Campaign Management Tools (ideally Hubspot).

You pay strong attention to detail and deliver work that is of a high standard.

You are highly goal driven and work well in fast paced environments.

You thrive in fast-paced and changing environments.