Snaphunt Pte Ltd – Digital Marketing Specialist

• Opportunity within a company with a solid track record of performance
• Flexible working options
• Leadership Role

The Job

You will be responsible for :

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Translating brand strategy into brand plan and go-to-market strategy.
• Planning and execution of communications and media actions across offline, online and social media.
• Participating in product development, pricing and supporting new product launches.
• Guiding the Advertising & Promotion budget.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Working on app store optimisation.
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
• Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

Ideal Candidate

Skills Required:

• You have at least 1 year experience, ideally within a Brand / Product Management, Digital Marketing or Ecommerce role.
• Experience within App Marketing, Digital Transformation / Change Management, social media / Viral Marketing, would be a strong advantage.
• You have good knowledge of Content Management Tools (Magento, WordPress, Shopify).
• You possess strong analytical skills and are comfortable dealing with numerical data
• You are highly goal driven and work well in fast paced environments
• You pay strong attention to detail and deliver work that is of a high standard

Ref: EP6WR0HTSH