Snaphunt Pte Ltd – Content Creator & Digital Marketing Specialist

• Great work culture
• Opportunity to make a positive impact
• A chance to accelerate your career

The Job

We are seeking a highly skilled and creative video and image content creator and digital marketer to join our team.

You will be responsible for creating compelling content that showcases our facial services and skincare products in a visually appealing manner.

You will also be responsible for creating and executing effective digital marketing campaigns to increase our brand's online visibility and drive new leads and sales into our skin spa.

Your Responsibilities will include:

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimizing the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimize digital marketing performance.
• Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
• Developing and managing the editorial calendar to ensure deadlines are met.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Managing relationships with external marketing agencies.
• Ensuring consistency of brand voice, style and tone across all content.
• Taking a "design brief" to understand requirements.
• Presenting ideas, concepts and design solutions to various stakeholders.
• Identifying design problems and devising elegant solutions.
• Driving performance marketing via Facebook Ads, Google Ads and SEO / SEM.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Developing and managing the editorial calendar.
• Designing and developing strong employer branding strategy.
• Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
• Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
• Analysing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Candidate

Skills Required:

• You have at least 1 year experience ideally in Content Management, Design or Digital Marketing within Professional Services industry.
• You are a good multi-tasker who can work within tight deadlines.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative marketing professional, preferably with a strong content creation and writing background.
• You possess excellent communication and interpersonal skills and can articulate your ideas to different stakeholders.
• Experience within Content Management, Content Planning, Employer Branding, Social Media / Viral Marketing and Performance marketing would be a strong advantage.
• Experience within Consumer and Professional Services would be a strong advantage.
• You are adaptable and thrive in changing environments
• You pay strong attention to detail and deliver work that is of a high standard
• You are highly goal driven and work well in fast paced environments

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