SM2 Consulting Pte Ltd – Marketing – SEO and Website

SM2 Consulting focuses on recruitment of Senior Management and Sales and Marketing professionals across APAC. Partnering and having an understanding of your client’s needs, is a gap in the market. Having identified this gap in the market drove us to create our niche specialization. Understanding the market environment, industry specific dynamics and requirements has helped SM2 Consulting develop a “tailormade” system to offer flexible solutions across a wide range of industries throughout APAC. We have a passion for the experience that both our clients and candidates have, SM2 Consulting aims to use its depth and experience to change the recruiting process.

BENEFITS

• Attractive Salary Package + Bonus Structure
• Career growth opportunities
• Flexible Employer

RESPONSIBILITIES 

• Support and help execute performance campaigns across all digital marketing channels (PPC, paid social, paid search, email, etc.)
• Maintain and adjust monthly budget distributions and bid parameters to deliver efficient results
• Take a lead role on all SEM and SEO campaigns, including researching, strategizing, implementing, and reporting
• Monitor Google AdWords campaign performance and continuously optimize marketing bids and campaign strategies
• Proactively and effectively optimize media buys across platforms to maximize KPIs
• Continuously monitor, analyze, and A/B test creative to identify opportunities to improve performance. Develop a testing strategy to try new approaches to campaigns.
• Assist in traditional media buying and trafficking (TV, radio, OOH, etc.)
• Derive insights about what’s working and what’s not through evaluation of creative messages and ad formats
• Collaborate with the sales team to gather customer feedback and optimize marketing messaging.
• Contact management and email campaign strategy
• Prepare weekly reports on performance and new insights
• Experiment with new and untapped platforms and channels
• Stay up to date on media market trends, new opportunities, and competitive activity