r y e – Marketing & Communications Strategist

Marketing & Communications Strategist (Contract / Full Time)

The role

We are looking for a passionate and well-rounded Marketing & Communications Strategist to join us in growing a contemporary fashion and lifestyle brand.

If you’re passionate about the fashion industry and would like to be part of a growing team, we’d love to hear from you.

Responsibilities

• Work with the team to structure and create effective launch campaigns through a range of marketing functions (press, promotions, EDMs, social media, digital ads, events)
• Oversee, plan, strategise and conceptualise marketing calendar
• Oversee existing E-Comm channel and off-line retail performance, and continuously grow our reach through marketing initiatives
• Plan and execute online and on-site marketing initiatives to drive revenue and establish new strategic partnerships for the brand
• Work alongside our team to conceptualise and create social media & digital content
• Create seasonal press release and kit that aligns with the brand positioning, tonality and persona
• Build and nurture long-term relationships with partners in the community such as media partners, industry leaders, KOL, networking groups and community members
• Consolidating data across channels for detailed analysis and recommendations

Requirements

• Applicant should obtain a degree/major related to Marketing & Communications and have previous marketing related work experience of a minimum of 3 years.
• Proficient in performance marketing discipline including experience in executing & optimizing campaigns across search engines, display, social media using programmatic, remarketing, behavioural targeting etc.
• Experience in CRM campaign management and execution will be a bonus
• Detailed and extremely thorough in every aspect of the planning process
• Some photography experience will be advantageous
• Have excellent communication skills in fashion writing.
• Knowledge of using digital advertising platforms and tools (Facebook, Instagram, Google) will be a bonus
• Detailed and extremely thorough in every aspect of the planning process
• Good eye for design, aesthetical sensibility and passionate to be in a fashion design environment
• Strong growth mindset and keeping positive work attitude under pressure