Nielsen – Senior Executive – Consumer Insights

Senior Executive - Consumer Insights (6 Months Contract)

KEY RESPONSIBILITIES:

• Play a bigger contribution role in delivery of projects including the design of questionnaire, analytical plan and report
• Developing the first draft for manager to review
• Provide client servicing on more advanced questions and continue to build industry knowledge to gain expertise
• For projects without Project Management team involvement, SRE is to manage the project across all key stages (Pre-field, in-field and post field)
• For above, SRE is also to manage relevant stimuli, fieldwork briefing & de-briefing
• fieldwork observation (when required), providing timely & regular updates to client
• Pr-active in addressing any possible red-flags, take initiative in finding/providing solutions to any issues
• Prepare relevant cdeframe for coders in consultation with Manager based on all verbatims
• Final raw data preparation for submission to Data Processing team
• Prepare tabulation specs, the right charting template and submit to Data Processing team/ Chartist.
• Conduct verbal presentation of the findings, either partial or full presentation to the client
• Take initiative in seeking resources/assistance, make corrections while ensuring the project executed within the schedule timeline and budget
• Participate in regular review/feedback of systems, procedures and any operation concerns with the end goal of improving productivity and cost efficiency
• Provide coaching & guidance to juniors in relevant project management topics
• Perform other related functions that may be assigned
• Drive overall client satisfaction to achieve high Net Promoter Score (NPS) and a high performing team environment.

REQUIREMENTS:

• 6 month contract role
• Minimum 2 years of quantitative research experience in a market research agency.
• Strong command of both verbal and written English is a MUST.
• Strong command of cross tabulation tool (e.g. SPSS) is a bonus.
• Background or experience in Social Media marketing/ monitoring (especially on the below tasks) is a plus
• Identifying valuable metrics, KPIs, and social media benchmarks; provide metrics that matter, in context 
• Create and provide  ad-hoc sentiment and performance reports surrounding key initiatives 
• Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, etc. 
• Develop quantitative analyses, custom models and ad hoc reports to effectively monitor
• Develop quantitative analyses, custom models and ad hoc reports to effectively monitor performance, trends, and opportunities for key brands within social media channels