My FootDr podiatry centres is Australasia’s largest podiatry healthcare group and have revolutionised podiatry services in Singapore by offering expert footcare in Camden Medical Center, Singapore’s premier medical wellness and preventative healthcare centre. My FootDr has been offering consultations since 2012 and is described as the most modern podiatry clinic in Asia.
My FootDr is well appointed with state-of-the-art diagnostic and treatment equipment, such as video gait analysis systems for comprehensive biomechanical examinations, total contact foot scanners and milling machines to the next generation of foot orthotic fabrication, pressure mats for accurate pressure reading cryosurgery for plantar warts and a dedicated surgical room for ingrown toenail surgeries, diabetic and general footcare. With our own in house Orthema CAD/CAM orthotic laboratory on-site we can manufacture customised orthotics on the spot… Within one hour! (myfootdr.com.sg)
Job Description
- Planning, conceptualisation and executing digital marketing campaigns
- Manage digital campaigns, from idea generation, project execution to result in evaluation with the goal of driving performance and user engagement
- Plan, strategize and write meaningful and quality content marketing posts
- Conceptualise and design collaterals (social media posts, gifs, infographics)
- Brainstorm creative content and campaign ideas to market our services
- Identify emerging trends and opportunities in the digital landscape to create valuable insights for the business
- Preparation of monthly report with recommendations for amendments and improvements
- Meeting up with potential clients, preparing proposals and following up with them regarding their interest to work with us
- Other ad hoc duties assigned by Marketing Consultant
- Manage and execute / implement full spectrum of digital marketing & communications achieving company goals and targets
- Conceptualise development and execution of advertising creative ideas, design and layout in support of all digital marketing activities such as advertising, print and digital media (print, direct mailers, newsletters etc.)
- Conceptualise copywriting & production of presentation materials, online content, marketing collaterals – brochure, EDM, presentation slides, fact sheets etc.
- Conduct market research on competitors marketing campaign, brand positioning and awareness
- Drive digital marketing programs for the business with a strong focus and understanding of lead generation
- Develop marketing plans and strategies which is inline with the corporate identity to increase brand awareness and market share
- Manage the professional website content architecture and identify approaches / strategies to improve the website
- Carry out Search Engine Optimisation (SEO) / Google AdWords / back link marketing campaign with an external agency
- Conceptualise and set up lead generation platform through different marketing channels
- Evaluate the effectiveness of marketing channels and activities
- At least 1 year commitment
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my Footdr Podiatrists Singapore - Designation:
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