Happy Sleep Club – Social Media Marketing Intern (IG / Tik Tok)

Happy Sleep Club is a specialized pediatric sleep consultancy dedicated to helping modern parents and working professionals transform their family life through better rest. Founded by Certified Paediatric Sleep Consultant Pearleen, the company provides high-touch, customized 1:1 sleep coaching programs for families raising young children (ages 0–4). By combining parent education, digital tracking, and personalized coaching, we turn stressful bedtimes into peaceful, predictable routines so parents can reclaim their energy, time, and well-being.
You will play a pivotal role in transforming family well-being, directly relieving parental burnout and sleep deprivation. Collaborate directly with founder Pearleen in a supportive, empathetic, and fast-growing wellness niche.

We are looking for a creative, adaptable, and digitally-savvy Social Media & Digital Marketing Intern to join our team. In this role, you will be the primary creator behind our short-form video content and social media presence, while also gaining hands-on experience in e-commerce setup, landing page design, and marketing automation.

Key Responsibilities:

• Video Editing & Content Creation (Primary Focus):

  • Edit engaging short-form videos (Reels, TikToks) optimized for vertical viewing, hooks, sound trends, and visual pacing.

  • Plan, schedule, and publish posts on Instagram and TikTok focused on pediatric sleep tips, founder stories, and client transformations.

  • Write clear, relatable captions tailored to modern parents and working professionals.

• Digital & E-Commerce Marketing (Ad-hoc Projects):

  • Assist in building and optimizing landing pages and sales funnels for sleep coaching programs.

  • Help set up and streamline automated email/SMS marketing workflows (e.g., welcome sequences, lead magnet nurture drips).

  • Update and customize checkout and product pages to improve user experience and conversions.

What We’re Looking For:

• Technical Skills:

  • Proficiency in short-form video editing tools (CapCut, Premiere Pro, InShot, or similar).

  • Familiarity with Instagram and TikTok algorithms, formats, and emerging trends.

  • Basic experience or strong willingness to learn e-commerce platforms (Shopify) and marketing tools (Stanstore, HubSpot, or similar automation software).

• Mindset & Soft Skills:

  • Strong interest in maternal/child health, wellness, or parent coaching.

  • Self-starter attitude—comfortable taking ownership of creative ideas and executing them independently.

  • Excellent visual aesthetic and keen attention to detail.

• Perks & Benefits

  • Direct Mentorship: Work directly with founder Pearleen to see how an intimate, high-touch wellness business operates from the inside.

  • Portfolio Building: Build a strong portfolio of published short-form video content, high-converting landing pages, and automated funnels.

  • Flexible Hours & Remote Setup: Enjoy a flexible work environment designed to fit around your schedule.