Egghead Branding Consultants – Digital Marketing Executive

Company
Egghead Branding Consultants
thinkegghead.com
Designation
Digital Marketing Executive
Date Listed
22 Dec 2020
Job Type
Entry Level / Junior Executive
Full/PermFree/ProjIntern/TS
Job Period
Flexible Start, For At Least 4 Months
Profession
Advertising / Media
Industry
Consultancy
Location Name
421 Tagore Industrial Avenue, Singapore
Work from Home
Address
421 Tagore Industrial Ave, Singapore 787805
Map
Allowance / Remuneration
$800 - 3,300 monthly
Company Profile
We are a creative agency specialising in branding & integrated marketing, providing end-to-end solutions. Our work varies widely, with strength in F&B, Property, Hospitality, IT and consumer products. We are in the business of designing businesses, solving commercial problems with design and technology. As an organization, we inspire each other to produce innovative work and bring out the best in every individual team player. We are looking for a passionate and driven individual to join our team. 


Job Description
The Digital Marketing Executive plays a vital role in constructing a cohesive content strategy with a focus on the users, consumer journeys and brand development. You will need to have a vision for what the content needs to look like and where to publish it. You must also ensure that the content quality is consistent and achieves specific marketing goals.

 

Main Responsibilities:
  • Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.
  • Play the role of a content editor, as you conceptualise and produce content assets that resonate with viewers across earned, owned and paid platforms, with the aim of driving business goals.
  • Working with internal and external collaborators, to plan, oversee and execute the strategy from start to end. Supported by the creative and development teams, you will be responsible for aligning our clients' brand narratives and co-developing content strategies and making editorial decisions.
  • Develop a brand voice to ensure consistency across all content assets. Work with internal and external collaborators and creative resources to deliver content assets that are coherent with the brand voice and strategy.
  • Manage digital and social content channels including email or newsletter distribution, with the understanding of the best content practices on each channel.
  • Track and advance the editorial calendar, and regularly measure and distil progress results to apply data-driven insights to future content strategies.
  • Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas.
  • Create and edit content, mobilising storytelling opportunities on all channels — owned, earned and paid platforms.
  • Establish strategies for media relations, seeking placements in print, broadcast and online channels, and create the corresponding content including press releases, articles and presentations.
  • Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.

You should be able to:
  • Define the brand’s target audience.
  • Develop a flexible Content Strategy that supports business goals.
  • Set guidelines for the tone and style of all branded content.
  • Work with or manage a content team and encourage collaboration.
  • Use the marketing budget/resources available to maximize the return on investment.
  • Know how to meet short-term and long-term marketing goals.
  • Keep projects on schedule without compromising quality.
  • Ensure content consistency across all channels.
  • Know how to use digital and analytic tools to determine the best distribution channels.

 

Skills and experience:
  • Minimum - A Diploma or Bachelor’s degree in business, marketing, journalism, communications or a related field
  • Preferably have at least 2 years' experience in the creative/marketing industry
  • Excellent oral & written communication skills, including writing in different voices and styles, for a variety of target audiences, in English.
  • Experience creating and editing digital content for target audiences across all multimedia and social platforms especially Websites CMS, Facebook + Instagram, LinkedIn. 
  • Have a keen sense of aesthetics and a deep understanding of graphic design, website design, illustration, UX, videography and photography.
  • Good command of software including Gsuite, Project Management tools, Collaboration & Productivity Tools, Adobe Acrobat Reader.
  • A professional portfolio of work that showcases the above. Any past campaigns, websites, copywriting, brands.
  • Experience in project management, and public, media and influencer relations.
  • Experience in Marketing, Communications or in a journalist, creative, or media capacity.
  • Experience with digital marketing functions including SEO, Content Marketing, Social Media Marketing, E-mail Marketing and PPC Marketing.
  • Experience with SEO tools like Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console is a bonus.
This position is already closed and no longer available.  You may like to view the other latest internships here.

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