Cove Singapore – Marketing Internship

Role Purpose: We’re looking for super-star undergrads and graduates to join our ambitious and fast growing team. Your main focus will be on marketing our beautiful co-living spaces, selling our offer and building our strong and vibrant community of young professionals in Singapore. 

Goals/Deliverables: 

➢ Increase brand visibility and recall by creating memorable designs and content
➢ Increase website traffic through digital marketing initiatives
➢ Increase numbers of tenant enquiries across key channels through quality listings and property photos
➢ Increase retention of tenants through community engagement and activities

Core Responsibilities:
● Working closely with Head of Marketing on marketing initiatives
● Plan, brainstorm and execute marketing campaigns with the wider marketing team
● Plan and manage Cove email marketing and CRM efforts to engage prospects and tenants
● Coordinate, set up and style professional photoshoots and VR shoots of new properties according to guidelines. Work with external photographers to schedule shoots in a timely manner once properties are ready.
● Create compelling property listings across Cove’s website and real estate classifieds (Property Guru, 99.co).
● Report data analytics and tracking on newsletter and classifieds performance
● Provide research and insights on competitors, target customers, marketing channels and best practices.
● Use creative software like Photoshop or Illustrator to design simple marketing collaterals including enhancing images, creating floor plans, drafting EDM designs and more.
● Lead social media content on Chinese channels and manage customer enquiries.
● Work with marketing executive and tenant experience team to organise awesome monthly engagements for tenants such as workshops, social events, community giveaways, etc.
● Proactively share new marketing ideas to reach our target customers.
● Help us to continuously improve marketing initiatives and processes.

Experience and Qualifications Required:
Essential
- Completed or pursuing an undergraduate degree or postgraduate in any field (business related is a bonus)
- Strong academic track record
- Experience in a sales/marketing role

Preferred
- Experienced user of Adobe Photoshop
- Experienced user of Adobe Illustrator is a plus
- Experience of digital marketing tools like Mailchimp, Facebook Ads Manager, etc.
- Great command of written Mandarin (may need to translate English social posts to Mandarin)

Core Skills/Competencies:
★ Relationship building
★ Great spoken and written English
★ Consumer empathy
★ High drive for results
★ Ability to be flexible and deal with ambiguity
★ Creative and resourceful
★ Attention to detail
★ Proactive and not afraid to go out of comfort zone

What’s in it for You:
Working for Cove gives you the opportunity to join an exciting young start-up incubated through Antler. There will be lots to learn and opportunity to work with three co-founders Sophie, Luca and Guillaume and get to experience first hand what it takes to get a new high-growth business off the ground. In your role, you’ll have the opportunity to hit the ground running and take ownership from day one. We will always welcome your inputs and ideas and actively encourage your development. The team is fast paced, hard-working and expects results but we also highly value our employee engagement and are committed to a human and empathetic environment with plenty of fun thrown in. You’ll be working out of our central office in Chinatown