CHARLES & KEITH Group owns two fashion brands – CHARLES & KEITH and PEDRO. The Group is headquartered in Singapore and operates more than 600 stores worldwide with a global staff strength of more than 5000 employees.
CHARLES & KEITH was established in 1996 by fashion entrepreneurs Charles Wong and Keith Wong with the foresight of providing fashionable footwear that was tailored to the sizes of Asian women.
From a single store in Singapore, CHARLES & KEITH has grown to more than 500 stores in Asia Pacific, Latin America and the Middle East, with a strong presence in fashion cities such as Seoul, Shanghai and Dubai.
A lifestyle brand that transforms the latest trends into relevant fashion, CHARLES & KEITH’s product offerings also include bags, accessories and costume jewellery which inspires with its experimental designs. The brand is the fashion destination for stylish urbanites and is synonymous with curated collections of accessible fashion and relevant designs.
PEDRO was first unveiled in Singapore in 2006 with a line of footwear for the modern working man. As the brand gained in popularity, the women’s line was launched in 2008 to provide an avenue of style for the ladies.
From contemporary footwear and stylish bag designs for men to sophisticated footwear and petite accessories with confident femininity, PEDRO has become an embodiment of heightened fashion acumen with its array of footwear and accessories for chic urbanites. The brand operates 91 stores in Asia Pacific and Middle East and continues to expand rapidly.
As part of the Marketing Team in Pedro International, you will provide support in the following areas:-
- Collaborate across functional teams to create contents such as advertorial, presentations, e-newsletters.
- Support our digitally focused marketing efforts by actively maintaining Social Media pages (Facebook, Instagram, etc.) to promote a consistent brand image and achieve our marketing objectives
- Research on different concepts, create and proofread content for optimization on both printed and digital marketing materials on different channels for various countries.
- Track and analyse responses for digital ads, in store promotions, activities, campaigns and events and make recommendations for improvement.
- Perform other duties and responsibilities as reasonably requested.
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