Castlery Pte Ltd – Marketing Copywriter

ABOUT THE COMPANY

Founded since 2013, Castlery is a fast-growing modern furniture e-commerce retailer based in Singapore, with recent expansion in Australia. It was started by a team of design aficionados who share a common belief - that great design, quality and affordability shouldn’t be mutually exclusive. By cutting out the middleman and keeping our inventory lean, we keep our costs down and extend savings to our customers.

The Role

As Growth Copywriter, your goal is to harness content marketing strategies to acquire customers, grow revenue and build the Castlery brand.

You are responsible for creating highly engaging content to resonate with our target audience and grow quality traffic to Castlery’s e-commerce channels (plus in-store, if applicable) as well as ensure on-site content is inspiring, compelling and optimized for conversion.

Core Responsibilities

• Write effective copy and come up with creative content ideas to market Castlery and its products across multiple paid and owned channels such as digital and social media advertising (Instagram, Facebook, YouTube, Google, etc), website, email, mobile app, in-store, blog, events, and other offline marketing channels if applicable
• Able to deliver a high-quality copy within a tight timeline

Requirements

• Currently pursuing Bachelor's in Marketing, Mass Communications or similar
• Fresh grad who has a strong passion to harness creativity for marketing and business effectiveness